AUTUMN/HOLIDAY 2023/ISSUE 9
MAGAZ I NE
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Rolex Boutique by Long’s Jewelers 8 Newbury Street, Boston MA 02116
HAPPY HOLIDAYS , FROM LONG’S
At Long’s, we like to say we never stand still. On our mission to spread joy and help New Englanders celebrate every milestone, we also remain committed to evolution and growth. Why? Because we know that your expectations as valued Long’s customers will change with time — and while we embrace the traditions that define who we are, innovation is very much part of our DNA too. True to this philosophy, this was a year of tremendous transformation here at Long’s, and we’d be remiss if we didn’t take a moment to recognize and celebrate some of these accomplishments here. This holiday season, you’ll find us in a brand-new home in the heart of Boston at 7 Newbury Street — a familiar location just across from our Rolex Boutique. The spectacular new retail space occupies two floors, with a Patek Philippe showroom at street level and a curated collection of the world’s most sought-after jewelry and designers in a stunning and modern space upstairs. We are so excited to welcome customers to this luxury row shopping destination in time for the holidays. In the meantime, you can learn more on Page 12. Speaking of new spaces, have you visited our new Braintree store? After more than 60 wonderful years in the South Shore Plaza, we finally closed the doors to our last mall location in favor of a beautiful and long-anticipated freestanding establishment just down the road. Our new Braintree store is a sight to behold, showcasing an array of immersive and intimate experiences designed to fulfill your every shopping need. If you haven’t stopped by yet, we hope to see you in our new South Shore home soon — whether you’re looking for the perfect holiday gift, hoping to sell/trade-in a watch or piece of jewelry, or simply shopping for yourself. Check out Page 17 for more photos and details. We rolled out a brand-new campaign this fall, too: Long Live Love, because believing in love and life well-lived is what we’re all about. Discover this exciting creative expression of our brand starting on Page 44. It wasn’t just about new beginnings, either. It has been an absolute pleasure this year to reintroduce some of our favorite, most-cherished, and downright fun in-store events, from in-person trunk shows to the return of Wedding Band Weekend. It brought us tremendous delight to see so many New England couples once again join us for what’s widely considered to be the biggest and best wedding band event in the country. We know what an honor it is to share in such an important part of our customers’ lives, and we don’t take that privilege lightly. All of that’s to say that 2023 has been a spectacular, transformative year, and from the bottom of our hearts, we can’t thank you enough for your continued support. So, long live change. Long live health. Long live joy. And above all, long live love.
With gratitude,
Your friends at Long’s Jewelers
LONG’S JEWELERS MAGAZINE
CONTENTS
54
5 WELCOME Happy Holidays from Long’s
25 EMILY P. WHEELER Designer Spotlight
24
19
26 TENTHOUSANDTHINGS Handcrafted Subtlety and Nuance
69 LET’S ENGAGE Follow Long’s on Social Media
27 ERICA MOLINARI Recognizing the Past 29 THE STYLE FILES Rockin‘ the World in Style
12 PATEK SHOWROOM Long’s New Store on Newbury Street
70 BECAUSE YOU’RE A LONG’S VIP Our Gift to You
17 A NEW LUXURY SHOPPING STANDARD Long’s New South Shore Location
35 MEN’S MOVEMENT Minimalism and Extravagance Converge
66
19 RARE + REMARKABLE Where Beauty and Opulence Meet
37 MAKE IT MEANINGFUL A Curated Luxury Collection
24 ANITA KO The Art of Elegance
41 DIAMONDS DO GOOD Grant-giving Nonprofit Organization 45 LONG LIVE LOVE Long’s New Engagement Campaign
33
52 ENGAGING LOOKS Long’s Signature Collection
54 THE RISE OF PRE-OWNED Vintage & Estate Jewelry and Watches 58 THE LEADING EDGE OF TIME Long’s Top Timepiece Picks 64 MAKE A DATE OF A DAY Rolex Oyster Perpetual Datejust
Todd Tufts • Publisher/Creative Director Lori Roberts • Senior Editor Vence Vida • Production Manager/Designer Carol Besler • Editorial Director Stephen Lewis • Assistant Copy Editor Steve DeVilbiss • Select Jewelry Photography
66 PATEK PHILIPPE Modern and Traditional
Please contact the store for current pricing and availability.
LONG’S Jewelers Magazine is published byTufts Communications, 10012 Gulf Center Drive, Suite 5150 • Fort Myers, FL 33913 • T: 765-819-2500 • E: todd@tuftscom.com © 2023, Tufts Communications. • All rights reserved. Printed in the USA.
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THE SCENE @ LONG’S JEWELERS
7 NEWBURYST. A New Boutique from Long’s Jewelers
There’s something new and exciting on Newbury Street — and with the holiday season well underway, it couldn’t come at a better time! Just two years after opening the doors to our Rolex boutique, we are thrilled to expand our Luxury Row footprint with a magnificent new two-story retail destination in the heart of one of the most prestigious shopping hubs of Boston. The spacious boutique, which is located at 7 Newbury Street, occupies more than 4,600 square feet of retail shopping space and offers an entirely new concept for us at Long’s, merging our long-standing traditional approach to retail with world-class luxury hospitality. In addition to a phenomenal assortment of highly sought-after jewelry and timepieces from top designers, customers can also enjoy a plethora of immersive experiences in a comfortable and open environment. BOSTON’S ONLY PATEK PHILIPPE SHOWROOM The first floor of our Newbury establishment is entirely dedicated to Patek Philippe, reintroducing one of the most remarkable and respected Swiss watchmakers to Boston’s Back Bay. “Newbury Street has
always been a Boston destination, but the first block in particular — between Arlington and Berkeley — has become the city’s ultimate luxury shopping destination,” says Long’s president Craig Rottenberg. “That’s why we built our Rolex boutique there, and that’s why Long’s and Patek Philippe agreed that our new store together needed to be there as well.” As family-owned companies with deep historical roots, both Long’s and Patek Philippe are known for upholding traditions of excellence, innovation and unparalleled customer service, making this a brand we are incredibly proud to partner with. “We are delighted to begin a new partnership with Long’s Jewelers and expand Patek Philippe’s presence to Boston’s Newbury Street,” says Lisa Jones, president of Patek Philippe USA. “Boston has always been an important market for timepieces, and we are confident in Long’s ability to represent Patek Philippe at the highest level, while providing an exemplary and personalized customer experience to local clientele. We look forward to inviting customers to explore our fine Swiss mechanical timepieces through the knowledge and passion of Long’s Jewelers.”
Just in time for the holiday season, we’re delighted to welcome customers throughout New England to our second Luxury Row boutique. With two floors, private suites, a roof deck, and one of the largest Patek Philippe showrooms in the country, Newbury’s newest luxury shopping destination is perfectly suited for those in search of world-class jewelry and timepieces. We can’t wait for you to see it.
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ALL THAT GLITTERS Just steps away from our Patek Philippe showroom, customers will have access to the best of what Long’s has to offer in jewelry — from the latest in fashion and trend to classics, one-of-a-kind rarities, and of course, engagement and diamond rings. In addition to a stunning array of product from both new and beloved designers, we’ve also created comfortable areas throughout the store in which to shop. For those customers looking for a more intimate experience, we invite you to explore our curated collections with a delightful cup of coffee or glass of champagne in hand. In an age when the shopping journey is as important as the destination itself, we’re very much excited to bring to Boston a luxury establishment that’s equal parts elevated and welcoming. After all, approachable, warm luxury is the Long’s way. “Longtime Long’s friends and customers will feel at home and recognize the same approach to being your jewelers,” Rottenberg adds. “However, the space itself, coupled with the most exquisite selection of jewelry and timepieces, are unlike anything we’ve offered in our past. It is a fresh and new perspective on Boston luxury!” THE START OF SOMETHING NEW As a family-owned heritage brand, Long’s has continued to evolve our legacy over the past 145 years. We remain steadfast, however, to our core values. As New England’s premier destination for fine jewelry and timepieces, we are committed to providing only the highest quality products and uncompromising service at the best possible value. Our newest location honors that tradition, while also providing exceptional experiences that are both exciting and new.
“WE’RE OVERJOYED TO PRESENT OUR NEWEST LOCATION. WHETHER YOU’VE COME TO VIEW DISTINGUISHED TIMEPIECES CREATED BY PATEK PHILIPPE OR TO DISCOVER RARE, SPECTACULAR PIECES IN OUR BOUTIQUE UPSTAIRS, CUSTOMERS CAN EXPECT A UNIQUE LEVEL OF EXPERIENCE, EDUCATION, EXCITEMENT,
AND INSPIRATON. THIS DREAM HAS BEEN DECADES IN THE MAKING, AND WE CAN’T WAIT TO SHARE IT WITH THE PEOPLE OF BOSTON AND NEW ENGLAND!”
JUDD ROTTENBERG Long’s Jewelers owner and principal
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THE SCENE @ LONG’S JEWELERS
A NEW Luxury Shopping Standard TAKE A LOOK AT LONG’S NEW SOUTH SHORE LOCATION
T he luxury shopping standard has changed in recent years. While customers certainly expect elevated and immersive ways in which to experience and engage with fine jewelry and watches, warmth, comfort, and hospitality are of equal importance today. It is in this spirit that we at Long’s Jewelers are excited to share the official opening of a long-anticipated freestanding store in Braintree, just down the road from the South Shore Plaza, where we had a wonderful run of more than 60 years. The 11,000-square-foot showroom is a jewelry and watch wonderland, filled with an exquisite exhibition of curated pieces from around the globe. It is set up to accommodate an array of shopping needs, from a casual, brief visit to a full immersion in the history
and craftsmanship of your favorite brand. Make an appointment to trade in your watch or jewelry for a new piece or drop something off for repair by one of our master jewelers or watchmakers. For privacy, there are several dedicated spaces in the store for personal consultations, where guests can shop for engagement rings, wedding bands, and other treasures in a more personal and intimate setting. There are several integrated spaces dedicated to some of the world’s top brands, including Rolex, Tudor, David Yurman, Mikimoto, and Grand Seiko. In them, you will find a trove of exclusive boutique pieces and limited editions that are allotted to only a few elite stores around the world.
“Long’s has been a mainstay in Braintree since the 1960s,” says Craig Rottenberg, president of Long’s Jewelers. “We were honored to be named “Best of Boston” by Boston Magazine, once again this year, and we are excited to bring a new level of approachable luxury to the South Shore. This new store represents a culmination of everything we’ve learned since we started in this business, and it will be something unique to the market,” he says. With six stores throughout New England, we’re incredibly excited to expand upon our award-winning reputation, and we truly believe that this stunning new South Shore establishment will ultimately set an entirely new luxury shopping standard.
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WHERE BEAUTY & OPULENCE MEET
RARE +
REMARKABLE In the world of luxury jewelry, Long’s has built an unmatched reputation for sourcing the world’s finest and most highly sought diamonds and gemstones. Equally important to the rarity, quality, and beauty of our offering is the emphasis that we place on knowledge and education, ensuring that behind every luxury purchase is an understanding of and appreciation for the materials and design. Come along as we highlight some of our most spectacular diamond and gemstone jewelry for the season, radiating beauty and sophistication to fulfill your wildest dreams – and jewelry collections.
ANYTHING BUT BLACK AND WHITE In the luminous realm of gemstones, color reigns supreme, and our collections are a testament to this truth. For Massachusetts native Emily P. Wheeler, luxury is found in bold colors and unexpected compositions. Her rainbow drop necklace, which can be found in her high jewelry collection, achieves that and more with a cascade of unheated sapphires in every hue. Dangling with multi- shaped, certified sapphires, this necklace tells a vivid tale, made even more captivating by the fact that it is one-of-a-kind. Also showcased is a three stone vivid yellow diamond ring from Rahaminov Diamonds — a family owned brand known for their beautifully cut rare diamonds.
1) Emily P. Wheeler 18K Yellow Gold Multi-Color Sapphire Necklace 2) Rahaminov Diamonds 18K Yellow Gold Vivid Yellow Diamond Three Stone Ring
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RARE & REMARKABLE
VIBRANT ELEGANCE Oscar Heyman’s mesmerizing platinum bracelet unfurls a celestial wonder with blue to purple star sapphires that seem to hold galaxies within them. Gracefully accentuating these stunning gems is a scattering of pink sapphires and diamonds, adding an elegant contrast and flair for those with impeccable tastes.
With its undeniable artistry, Tate draws the eyes with its alluring designs and gemstone selections. Sourced from the tropical paradise of Madagascar, a cushion-cut pink sapphire center sits nestled between two modified elongated cushion-cut diamonds. The remarkable versatility of our fine jewelry collections shines further with a stunning platinum ring set with a transparent oval Paraiba tourmaline, evoking tropical ocean blues. A halo of diamonds complements its glow. Color, in all its dazzling glory, finds its home in these masterpieces.
1) Oscar Heyman Platinum Star Sapphire Bracelet with Pink Sapphires and Diamonds 2) Tate Platinum Pink Sapphire Three Stone Ring 3) Long’s Jewelers Platinum Paraiba Tourmaline Ring
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ENCHANTING EMERALDS Presenting bold and vibrant hues, there are few gemstones more enchanting than emeralds. Eclat dives into lavish decadence with a platinum seven-strand bracelet adorned with emerald beads. Dancing gracefully across your wrist, it culminates in a clasp featuring pavé diamonds - a divine detail that punctuates an already spectacular emerald creation. Our hand-made drop earrings also highlight these deep tones, showcasing rare Colombian emeralds at the center. Caressed by cushion diamonds, these emeralds aren’t just rare - they’re the epitome of elegance. Our dazzling earrings are complemented by a fine three-stone ring, where a rare Colombian emerald sits framed by trapezoid cut diamonds, offering a tribute to nature’s purest greens.
1) Eclat Platinum Emerald Bead and Diamond Bracelet 2) Long’s Jewelers Platinum Cushion Emerald and Diamond Drop Earrings 3) Long’s Jewelers Platinum Emerald and Diamond Three Stone Ring
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LOVE IN VERONA
DESIGNER SPOTLIGHT
BY JENNIFER BRUGH
Anita
Ko
I n today’s world, fashion is the universal language of self-expression, and fine jewelry stands apart as the purest reflection. When you find a designer who mirrors your innermost passions perfectly, you hang onto them. Take Anita Ko, for example – a Los Angeles-based artisan whose brand has become synonymous with contemporary luxury, nuanced sophistication, and accessible aspiration. Her creations not only adorn the modern woman but also embody her spirit.
A NEW DEFINITION OF ELEGANCE For Anita Ko, elegance transcends mere looks; it is an aura that envelops your entire existence. Gracefully crafted, each Anita Ko embellishment effortlessly translates from everyday grace to red carpet glamour. This dichotomy forms the heart of her collections, as her designs strive to be as versatile as the women who wear them. In fact, Anita Ko’s creations have added a touch of shimmer to the extravagant attires of some of today’s most accomplished women, including Michelle Obama, Rosie Huntington, Jennifer Garner, Charlize Theron, Scarlett Johansson, and more.
TOP: 1) 18K Yellow Gold Small Leaf Diamond Ring 2) 18K Yellow Gold Bianca Double Loop Earring With Pear Diamond Studs 3) 18K Yellow Gold Small Cuban Link Bracelet With Emerald Center Stone BOTTOM: 4) 18K Rose Gold Wide Ear Cuff 5) 18K Rose Gold Three-Row Pavé Diamond Large Hoop Earrings
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DESIGNER SPOTLIGHT
In Emily’s world, the ultimate luxury isn’t just about what’s visible; it’s equally about the lives touched during creation.
Collection Emily P. Wheeler
T he journey to finding your next keepsake is a personal and sacred route. And along your path are countless jewelry designers, guiding you through a sparkling excursion of uniquely designed trinkets and hand- crafted creations. Emily P. Wheeler is one of them. With each design, Emily P. Wheeler takes you on an adventure, effortlessly blurring the boundaries between fine jewelry and art. THE INDEPENDENT ARTISAN Having carved out her unique space through years of self-study and enlightened by the wisdom of peers and mentors, Emily P. Wheeler emerges as an independent voice in jewelry design. Her pieces are not just designed but sculpted with vibrant hues and
unexpected compositions that shatter the glass ceiling of tradition. In her collections, you’ll find bold colors and unexpected compositions that draw in curious eyes and inspire adventurous imaginations. Unconventional, bold, and daring – everything you’d want from the one inspiring your journey of self-expression. MORE THAN MATERIAL The Emily P. Wheeler collections are not just about diamonds, gold, or stunning gems but about encapsulating emotions and moments in wearable form. From her exciting and colorful ear cuffs to vibrant and bold rings, Emily crafts jewelry that brings memories to life in the most expressive way while upholding ethical and sustainable principles.
LEFT TO RIGHT: 1) 18K Yellow Gold Ombre Sapphire Double Wrap Ring 2) 18K White Gold Light Blue Sapphire Ear Cuff 3) 18K Rose Gold Ear Cuff 4) 18K Yellow Gold Ombre Sapphire and Amethyst Ring 5) 18K Yellow Gold Ombre Amethyst and Sapphire Studs
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DESIGNER SPOTLIGHT
TENTHOUSANDTHINGS
ENDLESSLY EVOLVING Magic happens in a turn-of-the-century building tucked away in New York City’s Greenwich Village Historic District. Ron Anderson and David Rees, the self-taught jewelers behind the enchanting collection known as TENTHOUSANDTHINGS, masterfully blend modern aesthetics with the captivating allure of nature and rare stones. Appealing to a more discerning jewelry admirer, TENTHOUSANDTHINGS offers more than accessories—they’re endlessly evolving treasures.
FROM FASHION TO JEWELRY Before sitting at the jeweler’s bench, Ron and David had successful careers in fashion retail. This prior experience gave them a keen understanding of what resonates with people. They quickly applied their insight to jewelry design, shaping abstract forms in silver and gold to feature extraordinary stones like Sleeping Beauty turquoise, black opals, and American natural pearls.
GUIDED BY CREATIVITY What sets TENTHOUSANDTHINGS apart is their commitment to handcrafted subtlety and nuance. Each piece isn’t just jewelry; it’s a sculptural form carefully designed to complement and highlight the chosen gemstones. Despite their innovative journey and modern aesthetic, TENTHOUSANDTHINGS’ collections have a timeless quality that will keep you coming back. Because at the center of every creation lies the principle that, “infinite creativity and constant evolution guides us every day.”
PENDANTS TOP TO BOTTOM: All in 18K Yellow Gold - 1) Jade Pendant 2) Lapis Pendant 3) Labradorite Pendant 4) Amber Pendant DROP EARRINGS TOP TO BOTTOM: All in 18K Yellow Gold - 1) Rhodochrosite ArrowHead 2) Lapis 3) Amber 4) Jade 5) Labradorite
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DESIGNER SPOTLIGHT
BY JENNIFER BRUGH
Collection Erica Molinari
I n the glistening world of fine jewelry, particular designers stand apart, not just for the brilliance of their pieces but for the richness of the stories they tell. Known for infusing the depth of the past with the passions of the present, Erica Molinari is a creator who embodies this storytelling spirit in a blend. Innovative and thoughtful, Erica Molinari’s collections strike emotional chords with symbolic and meaningful messages. RECOGNIZING THE PAST The essence of Erica’s work lies in her ability to intertwine eras, borrowing freely from Medieval, Renaissance, and Victorian influences. Yet, her final creations are vibrantly modern and resonate with the soul. Each Erica Molinari adornment merges old-world charm with new-world quality and speaks to her extraordinary aesthetic compass. CHARMED, I’M SURE Erica’s signature pieces include her silver and 18K gold charms that are literal talismans of emotion and thought. Double-sided and inscribed with Latin or Italian mottos, these charms serve as anchors to sentiments and ideologies, a resonant chord struck between you and the world. Whether it’s a symbol of devotion, friendship, empowerment, romantic love, faith, or loyalty, each charm unfolds a story and a history that’s timeless and precious.
CLOCKWISE FROM TOP LEFT: 1) 14K Yellow Gold Heavy Slim Chain 2) 18K Yellow Gold Crescent Moon Diamond Charm 3) 18K Yellow Gold North Star Crystal Charm 3) 18K Yellow Gold Hummingbird Diamond Charm 4) 14K Yellow Gold Puff Heart Diamond Charm 3) 18K Yellow Gold North Star White Sapphire Crystal Charm
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NOW TRENDING
the
files
THERE IS NO GREATER EXPRESSION OF YOUR PERSONAL STYLE THAN THE ACCESSORIES YOU CHOOSE. AND EVERY DAY, YOU ARE EMPOWERED TO CHOOSE THAT STYLE FOR YOURSELF. IN SEARCH OF THE SEASON’S LATEST TRENDS? LET US BE YOUR GUIDE.
DROP EVERYTHING You know what they say — the bigger the earring, the bigger the attitude. It takes a little bit of guts and a whole lot of confidence to sport statement earrings, but we’re here for it all. Strut into the room with a pair of these babies, and you’re not just entering — you’re ARRIVING.
CLOCKWISE FROM TOP LEFT: 1) Marco Bicego 18K Yellow Gold Pezzi Unici Aquamarine and Diamond Interchangeable Drop Earrings 2) Cadar 18K Yellow Gold Foundation Drop Earrings
3) Mallary Marks 22K Yellow Gold Gem Drop Mermaid Earrings 4) Emily P. Wheeler 18K Yellow Gold Fringe Sapphire Drop Earrings
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NOW TRENDING
BIG & BOLD: RING EDITION Color continues to be big in fashion (thanks, Barbie!), and big, vibrant gemstones are some of the season’s most sought-after styles. Like a kid in a candy store, you can gaze through all of the different hues and interesting shapes until you’ve found one that speaks to you. Some gems, like birthstones, can hold very special defined meanings, while others — like a blue tourmaline — may just catch your eye because it reminds you of the Caribbean’s turquoise water. Energize your mood with a gorgeous pop of color on every finger.
FROM LEFT TO RIGHT: 1) Platinum Red Spinel and Diamond Halo Ring 2) Platinum Pink Sapphire and Diamond Halo Ring 3) Platinum Pink Spinel and Diamond Halo Ring 4) Platinum Yellow Sapphire and Diamond Halo Ring 5) Platinum Tsavorite Garnet and Diamond Halo Ring 6) Platinum Tourmaline and Double Diamond Halo Ring 7) Platinum Cushion Sapphire and Diamond Three Stone Ring All by Long’s Jewelers
ELEVATED ESSENTIALS Bored by the basics? Step up your look with these elevated essentials. A few of our favorites include diamond and gemstone stretch bracelets from fine Italian jeweler ZYDO. Each piece is handcrafted in the brand’s private atelier in Valenza, Italy. Or, discover our extensive assortment of pendants with panache — like a two-carat fancy heart-shaped diamond we know she’ll simply love.
TOP LEFT TO RIGHT PENDANTS: 1) Rahaminov Diamonds 18K White Gold Diamond Halo Pendant 2) Long’s Jewelers 18K Yellow Gold Cushion Halo Pendant 3) Long’s Jewelers 18K White Gold Heart-Shaped Diamond Pendant
BOTTOM: ZYDO 18K Yellow and White Gold Stretch Bracelets
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NOW TRENDING
HIGH CONTRAST Some things just go together — like black and white, silver and gold, and all of the colors of the rainbow. Mixed metals, materials, and colors are everywhere this season — you’ll see it through bright enamel accents, stunning ombre details, and varying shades of diamonds and gemstones in every color you can imagine. Pick that one special piece that pops, or style your favorites together to create a striking visual statement.
CLOCKWISE FROM TOP LEFT: 1) Lauren Rubinski 14K Yellow and White Gold Necklace 2) Sorellina 18K Yellow Gold Turquoise and Sapphire Crescent Moon Pendant 3) Emily P. Wheeler 18K Yellow Gold Howlite and Diamond Drop Earrings 4) Emily P. Wheeler 18K Rose Gold Ombre Sapphire Ring 5) Etho Maria 18K White Gold Diamond and Black Ceramic Drop Earrings
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A TO Z STYLE Imagine wearing your own little secret or shoutout right there for the world to see. Wear your own initials for that self-love we all need, or go sentimental with the initials of someone special. Made with a multitude of gemstones, the latest collection of letter pendants from celebrity favorite Jane Taylor has us positively spellbound. A family run business, Jane Taylor Jewelry is one of the newest designers to join the Long’s family this year, and we hope you fall in L-O-V-E with these modern heirlooms as much as we have.
FROM LEFT TO RIGHT: 14K White Gold Diamond “J” on 14K Yellow Gold Black Beaded Chain 14K Rose Gold Sapphire “C”on 14K Yellow Gold 16’’ Paperclip Chain 14K Yellow Gold Turquoise “E”on 14K Yellow Gold Coral Beaded Chain 14K Yellow Gold Pink Sapphire “L” on 14K Yellow Gold 16’’ Paperclip Chain 14K Yellow Gold Opal “M”on 14K Yellow Gold Citrine Beaded Chain All by Jane Taylor
GET IN THE MIX Taking a cue from the popularity of textures, we are now seeing a mix of fancy diamond cuts in single pieces of jewelry. Looks are organic, like different shapes and sizes sprinkled onto a ring, or diamonds puzzled together side by side. These mixed looks are beautiful and creative, for those who really like a unique style.
1) Long’s Jewelers 18K Yellow Gold Two Stone Radiant Cut Diamond Ring 2) Long’s Jewelers 18K White Gold Multi-Shape Diamond Bracelet
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JEWELRY + MEN
BY BECKY STONE
We’re living in a golden age of personal expression, and that means there’s never been a better time for men to flex with some well- chosen jewelry. Our men’s assortment at Long’s has never been stronger. Here are a few expertly crafted pieces for those looking to start — or add to — their collections.
MEN’S MOVEMENT
All Bracelets by Hulchi Belluni: 1) 18K Yellow Gold Stretch Bracelet 2) 18K White Gold Stretch Bracelet 3) 18K Rose Gold Stretch Bracelet 4) 18K Blackened Gold Stretch Bracelet
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JEWELRY + MEN
LEFT TO RIGHT: 1) Jochen Pohl 18K White Gold Bar Link Bracelet with Pavé Clasp
2) Jochen Pohl 18K Rose Gold Solid Bar Link Bracelet
Minimalism and extravagance converge with German jeweler Jochen Pohl — one of the newest designers you’ll find at Long’s for the holidays. His meticulously crafted collections effortlessly blend modern aesthetics with timeless elegance. Worn alone, stacked, or paired with your favorite fine Swiss timepiece, the solid gold linked bracelets featured here are the perfect emblems of style, sophistication, and shine. Also making its debut at Long’s is Hulchi Belluni, a name that’s become synonymous with strength and confidence. The stretch bracelets showcased within these pages are available in four colorways and intended to become an extension of your personal style. Wear your favorite metal solo for a touch of understated elegance or stack all four as a bold expression of your personality.
There are few designs more iconic than the classic Cuban chain. With its distinct links and standout style, it has quickly become more than just an accessory; it’s an emblem of tradition meshed with contemporary charm. Whether worn as a bracelet or necklace, they exude sheer luxury and cool - especially when mixed and matched.
FROM TOP TO BOTTOM: 1) Long’s Jewelers 14K Yellow Gold Pavé Diamond Curb Chain 2) Long’s Jewelers 14K White Gold Pavé Diamond Curb Chain
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DIAMOND DEEDS
Diamonds
Do Good
D id you know your natural diamond purchase positively impacts people across the world? Natural diamonds support the livelihoods of more than 10 million people along the entire journey these miracles of nature take, from their discovery to becoming beautiful jewelry to treasure and pass on to future gen- erations. This journey translates to jobs, food on the table, access to education and healthcare for the communities touched by natural diamonds. Diamonds Do Good is a global grant-giving nonprofit organization whose mission supports life-changing programs in natural diamond communities and shares these stories of real people and real impact.
“SUPPORTING INNOVATIVE ENTREPRENEURS LIKE
TSHIRELETSO, AND PASSIONATE STUDENTS LIKE TRISA, HELP GUIDE THESES INNOVATIVE MINDS TOWARD SUPPORTING THEIR COMMUNITIES AND TRANSFORMING THE WORLD FOR GOOD. THAT IS THE CORE OF DIAMONDS DO GOOD’S MISSION.”
MEET TSHIRELETSO Tshireletso is an agricultural-entrepreneur living in a village in Botswana — the largest producer of natural diamonds in the world. Botswana’s food supply relies on local farmers to augment the availability of fresh fruits and vegetables for their citizens. In 2022, Tshireletso’s business, Erba Farms, was struggling, operating from a garden in her parent’s backyard to supply herbs and produce to one local grocery store. After receiving a Diamonds Do Good Grant to help advance her business, Tshireletso was able to purchase five hectares of land, hired four full-time employees, is currently supplying 17 different stores across Botswana with herbs and produce including cilantro, kale, spinach and thyme, and is in the final negotiations to operate in the largest grocery store chain across the country.
MEET TRISA Trisa Ngo grew up in the Northwest Territories of Canada, the third largest producer of natural diamonds, with a population of about 20,000 people. Trisa’s love and gratitude for the north inspired her to graduate from Dalhousie University with a degree in environmental science. During her undergraduate years, Trisa worked at the Ekati diamond mine as an environmental studies student where she conducted hydrology work, wildlife monitoring and water sampling — all activities that are necessary and crucial in order to allow the mine to continue operations and to preserve the environment. After receiving a Diamonds Do Good Grant, Trisa was able to continue her studies in resource, environment, and sustainability and affirms, “Diamonds have played a significant role in my life by shaping my career and by significantly contributing to the socio-economic state of the Northwest Territories.”
CRAIG ROTTENBERG Diamonds Do Good board member and President of Long’s Jewelers
Long’s Jewelers is a proud partner of Diamonds Do Good.
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LONG’S LUXURY
MAKEITMEANINGFUL A CURATED LUXURY COLLECTION A s we think about the holidays, the quest for that perfect gift — a tangible expression of love, appreciation, or admiration — becomes a delightful challenge. The magic of jewelry offers endless avenues to match the unique sensibilities of those we hold dear. For some, it’s about understated elegance, a piece that whispers its worth without clamoring for attention. For the advocate in your life, the journey of the ethically sourced diamond is equally impressive as the craftsmanship of the piece itself. Then, some perceive jewelry as art, seeing a wearable masterpiece in every curve, setting, and stone — a collectible symphony of design and emotion. THIS HOLIDAY SEASON , let us be your source of timeless tokens for everyone on your list.
Jewelry as Art Nestled among iconic works of art at the Louvre Museum in Paris is a private collection of fine jewels. There, you’ll find select pieces crafted by esteemed designer and long- time Long’s partner Temple St. Clair. She is only the third American jewelry designer to be inducted into this permanent and widely lauded collection.
For many, fine jewelry transcends fashion, style, status, and value. It is, simply put, a work of art. A masterpiece worthy not only of wearing but of treasuring and admiring for decades to come. From Temple St. Clair’s precious charm bracelet to New York designer Eclat’s titanium butterfly pin, wearable art isn’t just about possession; it’s about immersion in a world where jewelry becomes a piece of history, a story, a testament to human creativity. These pieces are not just timeless tokens; they’re keepers of special moments and emotions.
1) Eclat Titanium and Elongated Cushion Diamond Butterfly Pin 2) Temple St. Clair 18K Temple Charm Bracelet
18K Resting Bee Pendant 18K Moonface Pendant 18K Aquarius Pendant
18K Diamond Classic Amulet 18K Rainbow 3X Orbit Pendant 18K Heart Pendant with Rock Crystal and Emerald Pavé
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LONG’S LUXURY
“WHAT’S EQUALLY BRILLIANT ABOUT KALAHARI DREAM DIAMONDS IS THAT EACH DIAMOND THAT MAKES ITS JOURNEY THROUGH OUR BOTSWANA WORKSHOPS IS SELECTED BY OUR EXPERTS FROM THE WORLD’S MOST REPUTABLE MINES WHO COMPLY WITH THE ABSOLUTE HIGHEST STANDARDS OF SOCIAL AND ENVIRONMENTAL RESPONSIBILITY.”
Conscious Consumption One of the most exciting and
responsible luxury. At Long’s, we take pride in aligning ourselves with such transformative ventures. Not only do we showcase these ethereal diamonds, but every stone that requires re-crafting is meticulously shaped in the very workshops that Kalahari supports, further cementing our commitment. In many ways, this is a narrative of mindful luxury. These pieces, while dazzling, prioritize purpose as much as opulence. They beckon to those whose hearts resonate with the symphony of sustainability and refined elegance.
KALAHARI DREAM
important shifts we’ve seen in recent years is the rise in demand for responsibly sourced materials in fashion and jewelry. When gifting this holiday season, there will be many on your list who value brands that demonstrate a commitment to ethical practices. Brands and designers who provide transparency around their production practices make it that much easier for us to determine where to invest this season. Kalahari Dream Diamonds, for instance, aren’t merely stones; they’re emblems of change and empowerment radiating from the heart of Botswana. This diamond’s journey, from its ethical excavation to its brilliant cut, is a testament to the promise of
1) Long’s Jewelers 14K White Gold Bezel Set Diamond Studs 2) Long’s Jewelers 18K White Gold Bezel Set Diamond Pendant
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Quiet Luxury
Quiet luxury is a concept that represents a refined and understated approach to finer things. It revolves around the idea that true sophistication does not require flashy displays of wealth or excessive ornamentation. Instead, quiet luxury focuses on subtle details, craftsmanship, and quality materials to create a sense of exclusivity and timeless appeal.
We’ve curated these pieces for those who are looking to tell stories through simplicity. Whether it’s Eclat’s platinum Burmese sapphire and diamond bead necklace fastened with a pavé diamond clasp, Long’s Signature platinum and 18K handmade three-stone “Pigeon Blood” ruby ring, or an 18K white gold brilliant cut diamond line necklace, our quietly luxurious pieces speak to those with the most delicate of tastes.
QUIET LUXURY IS NOT MERELY A TREND EITHER; IT’S A SHIFT IN MINDSET TOWARDS MINDFUL AND CONSCIOUS CONSUMPTION, WHERE MEANING AND CRAFTSMANSHIP TRUMP MATERIAL EXCESS. EYE THESE DESIGNS FOR ELEVATED PIECES THAT STILL MAINTAIN A FOCUS ON MINIMALISM.
1) Eclat Platinum Burmese Sapphire and Diamond Bead Necklace 2) Rahaminov Diamonds 18K White Gold Diamond Tennis Necklace 3) Long’s Jewelers Platinum and 18K Yellow Gold Ruby and Diamond Three Stone Ring
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BRILLIANCE. LONG live Rahaminov Diamonds sums up their heritage, their raison d’être, with these words: Where the diamond inspires the design. Three generations of the Rahaminov family have taken those words to heart, creating a collection of world-class jewelry where the diamond is the star. Each piece is meticulously crafted in platinum and 18K set with the most brilliant of diamonds in unique shapes and configurations. LONG LIVE LOVE.
LONG live LOVE.
A t Long’s, we’ve been cheering on couples in love for more than a century. We just love good love stories — in fact, it’s what motivates us every day! That’s why we’re so excited to share our new engagement campaign with you. It launched this fall, and it’s called Long Live Love. And trust us — we mean it! Because as New England’s premier engagement and wed- ding jeweler, believing in and celebrating love is ultimately what we do. On a beautiful day in late summer, our team participated in a special creative pro- duction along the New England coastline
designed to capture the unique language that only a couple in love can share. A secret hand- shake. An inside joke. A stolen moment. The look of pure, unfiltered joy. It was important to us for each moment to be genuine, which isn’t usually the case in advertisements we see every day. For that reason, we featured real couples sharing in real moments — true and authentic expressions of head-over-heels love. You may have seen the video come up on YouTube or while stream- ing your favorite show. Or perhaps you’ve seen ads while browsing online or walking around Boston.
If you haven’t watched it yet, we invite you to scan the QR code below so you can check out our official video. To accompany this amazing photoshoot, we also partnered with select engagement ring and wedding band designers on collaborative ads for the holiday season. Each one was de- signed to communicate what makes their rings so remarkable. You can discover these in the next few pages.
Long Live Love.
Scan to watch our video
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California-crafted. LONG LIVE Our California studio handcrafts engagement rings and wedding bands to fit each bride’s unique style. The Mark Patterson brand embodies the finest in design, quality and value.
LONG LIVE LOVE.
LAUGHTER.
Quality craftsmanship, fair value, and a warm welcome are what you can expect at Long’s. Make your partner proud with the ring of their dreams. Visit one of our five locations and speak with a member of our team about the next chapter of your beautiful love story. LONG LIVE LOVE.
RADIANCE. LONG live Sylvie presents engagement rings that are emblematic of the radiance in life’s most joyous celebrations. Sylvie’s engagement rings, meticulously designed and crafted, create a perfect harmony of youthfulness and femininity. LONG LIVE LOVE.
“WE DO!”
Great partnerships are built and strengthened over time through warm and trusted experiences. No pretension. No pressure. Luxury like it should be. Start your journey at Long’s, and let’s create something together, that will stand the test of time. LONG LIVE LOVE.
future heirlooms. LONG LIVE Precision Set was founded by fine jewelry craftsmen and artisans in 1987 dedicated with passion to deliver unparalleled quality to create tomorrow’s heirlooms. As we celebrate our 36 th anniversary, we proudly unveil our new 9,000 sq. ft. state-of-the-art studio to design and manufacture in the USA. LONG LIVE LOVE.
There’s a calm in knowing you’ve found “the one”—the love of a lifetime and the jeweler you can rely on. You feel the difference the moment you arrive. No pressure. No judgment. Just knowledge and guidance to find the ring that will make your partner say yes. LONG LIVE LOVE.
LONG’S JEWELERS
LONG’S SIGNATU
Where Tradition Meets Innovation At Long’s Jewelers, tradition and craftsmanship don’t just intersect; they intertwine. Nestled deep in the heart of New England, Long’s is more than a jewelry retailer — it’s a legacy. For generations (since 1878, to be exact), we’ve effortlessly blended the allure of globally renowned designers with the magic of in-house expertise, showcasing some of the world’s finest diamonds, gemstones, and timepieces. And the jewel in our crown? Long’s Signature Collection.
Long’s Signature Collection is designed and most often handcrafted right here within the walls of our stores — making each piece a unique treasure. For couples, we have a wide range of desirable engagement rings and wedding bands. For spouses celebrating milestones, we’re certain you’ll find a unique adornment for just the occasion when you browse — or build a bespoke — Long’s Signature piece. Our team of diamond experts and master jewelers take immense pride in their capabilities to custom-design and craft pieces that resonate with individual tastes and preferences. This service extends beyond just the diamonds procured at Long’s; our jewelers are skilled at weaving narratives around heirloom gemstones, drawing from a family’s rich history and memories along the way.
TOP: Platinum Emerald Cut Diamond Engagement Ring MIDDLE LEFT TO RIGHT: Platinum Round Diamond Engagement Ring Platinum Oval Diamond Engagement Ring with Hidden Halo 18K Yellow Gold Round Diamond Engagement Ring BOTTOM: 18K Yellow Gold Emerald Cut Diamond Engagement Ring
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BY JENNIFER BRUGH
RE COLLECTION “IT’S A THRILL AND AN HONOR KNOWING OUR PIECES BECOME PART OF A FAMILY’S TRADITION, HISTORY, AND LEGACY.
WE KEEP THAT IDEA TOP OF MIND THROUGHOUT THE DESIGN PROCESS.”
CATHY CRONIN Vice President of Merchandising
Yet, no matter how diverse or expansive this collection becomes, certain core tenets remain unwavering — our commitment to using the finest materials, an unyielding standard of quality, and an undying quest for beauty and value. “We’ve had decades to evolve our standards for design and quality,” Cronin said. “Although we are a local brand, we carry ourselves at a higher standard than you would typically expect from a global brand in our industry.” Here, you’ll find more than trends and trinkets. When it comes to Long’s Signature, it’s a tale of love, legacy, and craftsmanship. And you won’t find a more innovative collection quite like ours. So, stop in and discover — or create — something that’s perfectly you.
A testimony to our design philosophy, pieces in the Signature Collection are conceived and meticulously crafted in-house. But what makes them truly exclusive? The time-honored Long’s signature — a mark of authenticity and craftsmanship that has remained unchanged for nearly 150 years. Over time, the Signature Collection has evolved, reflecting the changing tides of design and the unique tastes of our clientele. From timeless classics to one-of-a-kind masterpieces that break conventional molds, this collection tells a story of innovation rooted in tradition — and you can only find it at Long’s.
TOP LEFT TO RIGHT: 18K Rose Gold Pavé Diamond Twist Band 18K Rose Gold Prong Set Diamond Band 18K Rose Gold Satin Finish Band 18K Rose Gold Baguette Diamond Band MIDDLE LEFT TO RIGHT: Platinum Five Stone Diamond Band Platinum Diamond Band 14K White Gold Princess Cut Diamond Band BOTTOM LEFT TO RIGHT: 18K Yellow Gold Prong Set Eternity Band 18K Yellow Gold Round and Baguette Diamond Band 14K Yellow Gold Euro Fit Band 18K Yellow Gold Bezel Milgrain Diamond Band
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HEIRLOOM GEMS
THE RISE OF ESTATE PRE-OWNED JEWELRY + WATCHES T here’s something inherently captivating about estate jewelry. Laden with history, these unique pieces offer a glimpse into the past and a sustainable approach to fashion’s future. The timeless beauty of estate jewelry, in addition to its nostalgic allure and environmental benefits, makes it an increasingly popular choice for discerning individuals. Estate jewelry carries a sense of romance and sentimentality, evoking memories of bygone eras. Each piece tells a story, reflecting its time’s artistic and cultural trends, further adding to the charm. Whether it’s an Art Deco cocktail ring, an elegant Victorian brooch, or a signed style from your favorite brand, the perfect pre-owned pieces of jewelry provide a tangible connection to what once was, infusing a touch of material magic into your style.
Historical Treasures In the dazzling realm of estate jewelry, those pieces considered vintage are akin to time capsules, capturing the essence of decades past. When you fasten on an Edwardian brooch from our collection, you’re not just wearing a piece of jewelry; you’re donning a slice of history. These meticulously crafted items are museum-worthy creations, often made using materials, techniques, and designs that offer a window into the social and cultural contexts of their time. “The level of craftsmanship that’s typical of vintage pieces is truly superb,” adds Long’s estate jewelry buyer Julie Khouri. “Better yet, many of these pieces are one-of-a-kind. Buying a piece of vintage jewelry is a great way to add something that’s totally unique to your collection.” Yet it’s not just about intellectual enrichment; it’s about emotional connection, too. These jewels often commemorated significant life events for their original owners — milestones that imbued each piece with a deeply personal resonance. With that in mind, period pieces aren’t merely accessories; they’re tactile stories. And they’re waiting to write their next chapter — this time, through you.
FROM THE TOP: 18K Yellow Gold Edwardian Diamond Swallow Pin
18K Yellow Gold Antique Diamond Earrings Platinum Vintage Diamond Dress Clip Brooch 18K Yellow Gold and Silver Topped Edwardian Diamond Brooch Platinum Antique European Cut Diamond Ring All from the Long’s Estate Collection
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HEIRLOOM GEMS
Iconic Emblems The historical value of estate and pre-owned jewelry is also evident when it comes to signed and designer styles — many pieces that are often retired, becoming unavailable over time. Branded signatures act as seals of craftsmanship and authenticity, amplifying the value of each piece. This fact only adds to the enthralling heritage of each embellishment. Julie explains, “Many of these signed pieces hold their value over time — even as they are passed down through generations.” Over the last year, the acquisition of signed jewelry has been a top priority for our estate team at Long’s. Spend time browsing our collection, and you’ll discover an endless pipeline of signed pre-owned pieces from the likes of Tiffany & Co., Van Cleef & Arpels, Bulgari, Boucheron, and many others. “Our highly trained staff can help you build a collection of these iconic and bold statement pieces,” Julie adds. “We are quite literally adding new pieces to our collection every day.” Beyond its sentimental value, signed estate jewelry champions the cause of sustainability. “Adding pre-owned pieces to your jewelry wardrobe reduces the environmental impact of the mining and extraction processes necessary to create new jewelry,” Julie explains. “By choosing estate jewelry, you ensure that beautiful creations from the past continue to be appreciated and enjoyed for generations to come.”
FROM THE TOP: Estate Cartier 18K Yellow Gold Diamond Panthére de Cartier Ring Estate Baten 18K Yellow Gold Gem-Set Earrings Estate Bulgari 18K Yellow Gold Vintage Flexible Bracelet Estate Cartier 18K Yellow Gold Vintage Ruby and Diamond Bracelet
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HEIRLOOM GEMS
OUR ESTATE SHOWCASE EXTENDS BEYOND DIAMONDS AND GEMSTONES. AT LONG’S, WE TAKE GREAT PRIDE IN OUR COLLECTION OF PRE-OWNED WATCHES AS WELL — STORIED TIMEPIECES THAT BEAR WITNESS TO MEMORIES PAST.
Audemars Piguet 18K Yellow Gold Day-Date Moonphase
Bulgari 18K Rose Gold Diamond Serpenti Scaglie
Zenith Steel Chronomaster El Primero Revival with Black Dial
Storied Timepieces
Over the last few years, interest has grown dramatically in this category — a particularly exciting shift given the extensive assortment of estate watches we have brought in from highly desirable brands across the industry. “At Long’s, we make finding the perfect pre-owned timepiece easy by offering a diverse selection of watches while providing peace of mind that the watches you buy are both authentic and fairly priced,” says Long’s watch buyer James Hudson. “Those values are core to who we are and
will remain as we continue to grow our pre-owned collection. From complicated dress watches to time-only sports models, modern or vintage, we have you covered for all of your horological desires.” SELL YOUR JEWELRY & TIMEPIECES In addition to purchasing pre-owned treasures, we also invite you to bring new life to your own unused or underappreciated pieces by participating in our selling and trading services. Our jewelry and watch-buying experts make it easy
for you to trade in items you no longer wear, from watches and diamonds to gemstones and gold, in any condition. This process not only rejuvenates your personal assortment but also aligns with the ethos of sustainable luxury. So, next time you seek a one-of-a-kind accessory that carries a touch of history, consider exploring the enchanting world of pre-owned jewelry and timepieces. It’s a step toward sustainable elegance and an opportunity to create new memories while respecting the old.
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