BY JENNIFER BRUGH
RE COLLECTION “IT’S A THRILL AND AN HONOR KNOWING OUR PIECES BECOME PART OF A FAMILY’S TRADITION, HISTORY, AND LEGACY.
WE KEEP THAT IDEA TOP OF MIND THROUGHOUT THE DESIGN PROCESS.”
CATHY CRONIN Vice President of Merchandising
Yet, no matter how diverse or expansive this collection becomes, certain core tenets remain unwavering — our commitment to using the finest materials, an unyielding standard of quality, and an undying quest for beauty and value. “We’ve had decades to evolve our standards for design and quality,” Cronin said. “Although we are a local brand, we carry ourselves at a higher standard than you would typically expect from a global brand in our industry.” Here, you’ll find more than trends and trinkets. When it comes to Long’s Signature, it’s a tale of love, legacy, and craftsmanship. And you won’t find a more innovative collection quite like ours. So, stop in and discover — or create — something that’s perfectly you.
A testimony to our design philosophy, pieces in the Signature Collection are conceived and meticulously crafted in-house. But what makes them truly exclusive? The time-honored Long’s signature — a mark of authenticity and craftsmanship that has remained unchanged for nearly 150 years. Over time, the Signature Collection has evolved, reflecting the changing tides of design and the unique tastes of our clientele. From timeless classics to one-of-a-kind masterpieces that break conventional molds, this collection tells a story of innovation rooted in tradition — and you can only find it at Long’s.
TOP LEFT TO RIGHT: 18K Rose Gold Pavé Diamond Twist Band 18K Rose Gold Prong Set Diamond Band 18K Rose Gold Satin Finish Band 18K Rose Gold Baguette Diamond Band MIDDLE LEFT TO RIGHT: Platinum Five Stone Diamond Band Platinum Diamond Band 14K White Gold Princess Cut Diamond Band BOTTOM LEFT TO RIGHT: 18K Yellow Gold Prong Set Eternity Band 18K Yellow Gold Round and Baguette Diamond Band 14K Yellow Gold Euro Fit Band 18K Yellow Gold Bezel Milgrain Diamond Band
53 | LONG’S JEWELERS MAGAZINE
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