THE SCENE @ LONG’S JEWELERS
A NEW Luxury Shopping Standard TAKE A LOOK AT LONG’S NEW SOUTH SHORE LOCATION
T he luxury shopping standard has changed in recent years. While customers certainly expect elevated and immersive ways in which to experience and engage with fine jewelry and watches, warmth, comfort, and hospitality are of equal importance today. It is in this spirit that we at Long’s Jewelers are excited to share the official opening of a long-anticipated freestanding store in Braintree, just down the road from the South Shore Plaza, where we had a wonderful run of more than 60 years. The 11,000-square-foot showroom is a jewelry and watch wonderland, filled with an exquisite exhibition of curated pieces from around the globe. It is set up to accommodate an array of shopping needs, from a casual, brief visit to a full immersion in the history
and craftsmanship of your favorite brand. Make an appointment to trade in your watch or jewelry for a new piece or drop something off for repair by one of our master jewelers or watchmakers. For privacy, there are several dedicated spaces in the store for personal consultations, where guests can shop for engagement rings, wedding bands, and other treasures in a more personal and intimate setting. There are several integrated spaces dedicated to some of the world’s top brands, including Rolex, Tudor, David Yurman, Mikimoto, and Grand Seiko. In them, you will find a trove of exclusive boutique pieces and limited editions that are allotted to only a few elite stores around the world.
“Long’s has been a mainstay in Braintree since the 1960s,” says Craig Rottenberg, president of Long’s Jewelers. “We were honored to be named “Best of Boston” by Boston Magazine, once again this year, and we are excited to bring a new level of approachable luxury to the South Shore. This new store represents a culmination of everything we’ve learned since we started in this business, and it will be something unique to the market,” he says. With six stores throughout New England, we’re incredibly excited to expand upon our award-winning reputation, and we truly believe that this stunning new South Shore establishment will ultimately set an entirely new luxury shopping standard.
17 | LONG’S JEWELERS MAGAZINE
Powered by FlippingBook