DIAMOND DEEDS
Diamonds
Do Good
D id you know your natural diamond purchase positively impacts people across the world? Natural diamonds support the livelihoods of more than 10 million people along the entire journey these miracles of nature take, from their discovery to becoming beautiful jewelry to treasure and pass on to future gen- erations. This journey translates to jobs, food on the table, access to education and healthcare for the communities touched by natural diamonds. Diamonds Do Good is a global grant-giving nonprofit organization whose mission supports life-changing programs in natural diamond communities and shares these stories of real people and real impact.
“SUPPORTING INNOVATIVE ENTREPRENEURS LIKE
TSHIRELETSO, AND PASSIONATE STUDENTS LIKE TRISA, HELP GUIDE THESES INNOVATIVE MINDS TOWARD SUPPORTING THEIR COMMUNITIES AND TRANSFORMING THE WORLD FOR GOOD. THAT IS THE CORE OF DIAMONDS DO GOOD’S MISSION.”
MEET TSHIRELETSO Tshireletso is an agricultural-entrepreneur living in a village in Botswana — the largest producer of natural diamonds in the world. Botswana’s food supply relies on local farmers to augment the availability of fresh fruits and vegetables for their citizens. In 2022, Tshireletso’s business, Erba Farms, was struggling, operating from a garden in her parent’s backyard to supply herbs and produce to one local grocery store. After receiving a Diamonds Do Good Grant to help advance her business, Tshireletso was able to purchase five hectares of land, hired four full-time employees, is currently supplying 17 different stores across Botswana with herbs and produce including cilantro, kale, spinach and thyme, and is in the final negotiations to operate in the largest grocery store chain across the country.
MEET TRISA Trisa Ngo grew up in the Northwest Territories of Canada, the third largest producer of natural diamonds, with a population of about 20,000 people. Trisa’s love and gratitude for the north inspired her to graduate from Dalhousie University with a degree in environmental science. During her undergraduate years, Trisa worked at the Ekati diamond mine as an environmental studies student where she conducted hydrology work, wildlife monitoring and water sampling — all activities that are necessary and crucial in order to allow the mine to continue operations and to preserve the environment. After receiving a Diamonds Do Good Grant, Trisa was able to continue her studies in resource, environment, and sustainability and affirms, “Diamonds have played a significant role in my life by shaping my career and by significantly contributing to the socio-economic state of the Northwest Territories.”
CRAIG ROTTENBERG Diamonds Do Good board member and President of Long’s Jewelers
Long’s Jewelers is a proud partner of Diamonds Do Good.
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