LONG live LOVE.
A t Long’s, we’ve been cheering on couples in love for more than a century. We just love good love stories — in fact, it’s what motivates us every day! That’s why we’re so excited to share our new engagement campaign with you. It launched this fall, and it’s called Long Live Love. And trust us — we mean it! Because as New England’s premier engagement and wed- ding jeweler, believing in and celebrating love is ultimately what we do. On a beautiful day in late summer, our team participated in a special creative pro- duction along the New England coastline
designed to capture the unique language that only a couple in love can share. A secret hand- shake. An inside joke. A stolen moment. The look of pure, unfiltered joy. It was important to us for each moment to be genuine, which isn’t usually the case in advertisements we see every day. For that reason, we featured real couples sharing in real moments — true and authentic expressions of head-over-heels love. You may have seen the video come up on YouTube or while stream- ing your favorite show. Or perhaps you’ve seen ads while browsing online or walking around Boston.
If you haven’t watched it yet, we invite you to scan the QR code below so you can check out our official video. To accompany this amazing photoshoot, we also partnered with select engagement ring and wedding band designers on collaborative ads for the holiday season. Each one was de- signed to communicate what makes their rings so remarkable. You can discover these in the next few pages.
Long Live Love.
Scan to watch our video
45 | LONG’S JEWELERS MAGAZINE
Powered by FlippingBook