Long's 2020-2021 Digital Magazine

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b y J E N N I F E R B R U G H

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CELEBRATING 20 OF COILS YEARS MARCO BICEGO’S COLLECTIONS ARE PURE MAGIC, AND HIS INSPIRATION FOR EACH PIECE COMES FROM SOME OF THE MOST UNLIKELY PLACES. FOR YEARS, THE GOLD COIL HAS BEEN AN INSTRUMENTAL PART OF MARCO’S COLLECTIONS, AND IT ALL HAPPENED BY ACCIDENT.

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early 20 years ago, a machine broke down, causing a gold chain to spiral. Rather than scrap the gold to make something new, Marco seized the opportunity to master the technique and turn it into what is now one of his signature collections, including one of his first collections, Marrakech. To this day, the Marrakech remains one of Marco’s favorite collections. Globally, the coil technique and designs that Marco creates have made his brand recognizable, and no other jeweler has come close to duplicating his pieces. “I am very attached to the process of wounding the wire that we call ‘Spirale’ (coil). My entrepreneurial and design journey starts with coils. The coil has become a symbol of my company, a thread that leads back home.”

18K Yellow and White Gold Three Oval Link Marrakech Onde Drop Earrings

18K Yellow and White Gold Three Oval Link Marrakech Onde Earrings

18K Yellow and White Gold Five Row Diamond Marrakech Onde Ring

42 ] L O N G ’ S J E W E L E R S M A G A Z I N E

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