FROM EARTH TO ETERNITY
By Jillian Sprague
STORY
THROUGH ITS NEW ORIGIN PROGRAM, DE BEERS GROUP IMMERSES DIAMOND BUYERS IN A TALE OF TIME AND TRANSFORMATION THAT OFTEN GOES UNTOLD
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led to each diamond’s formation. Impact spotlights the human element behind each diamond and highlights how each diamond helps make a lasting, meaningful impact on communities and nature in the country where it was found (Botswana, Namibia, Canada, South Africa, or Sierra Leone). This includes funding critical infrastructure like schools and hospitals, supporting women-owned small businesses, and seeking to preserve at-risk land and wildlife. No matter which ORIGIN diamond is selected, clients can be sure it has been meticulously cut to the highest standards. A first- of-its-kind video illustrates the rotating diamond as a wireframe, then folds it in half on itself to showcase the precise symmetry, down to the very last facet, which creates exceptional sparkle. Most importantly, each ORIGIN diamond* has been traced all the way to its country of origin leveraging blockchain technology. With ORIGIN De Beers Group diamonds you have the assurance that your diamond is conflict free and adheres to the highest standards for the respect of human rights.
Have you ever wondered what your diamond looked like millions of years ago before arriving to you in its finished form? Clients who select an ORIGIN De Beers Group diamond will have the rare opportunity to see images of their natural treasure in its original rough, and to travel back in time to discover how it transformed to the beautiful diamond you see today. Every client can gain access to an immersive digital experience by scanning an image of the cut diamond. It leads to an image of the cut diamond superimposed within its rough form, along with information about its shape and size, unique identifier, average age, and provenance (country of origin). Clients can choose to dive deeper into each of these three areas to learn more about their diamond’s Character , Journey , and Impact . Character reveals the diamond’s shape, natural rarity score, and detail for each of its 4Cs — clarity, cut, carat weight, and color. The Journey tab explores what De Beers Group calls “the remarkable odyssey of natural diamonds,” describing geological circumstances like intense heat and pressure over time that
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* > 0.3 cts
50 | MOUNTZ JEWELERS MAGAZINE
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