ARTISTICALLY DONE
BY TODD TUFTS
lens through “I’VE BEEN IN THIS BUSINESS FOR A LONG TIME, AND IN RECENT YEARS, BUYERS BEGAN APPROACHING ME ASKING IF I WOULD SELL MY WORK. WHEN GALLERIES AND ART VENDORS FOLLOWED WITH THE SAME TYPE OF REQUEST, I UNDERSTOOD THAT THIS WAS THE NATURAL NEXT STEP FOR ME.” the
– GREG LOTUS
“Lost” by Greg Lotus
“Champagne Poodle” by Greg Lotus
H aving worked in the music, fashion, jewelry, and automotive industries for the past 33 years, I’ve had the opportunity to meet and work with some amazingly talented photographers. In my line of work, designing with great photography makes all the difference. I learned this early in my career, when I won awards for album cover design. Was the design good? In my opinion, it was, but I had to keep it simple. What spoke volumes was the photography of guys like Mark Tucker and Russ Harrington. I learned not to get in the way of beautiful images that told the story all by themselves.
Early this year I was introduced to Greg Lotus by a friend of mine who felt Greg would be a good fit, as he had worked with many of the world- class brands we work with. Greg and I traded emails, and it quickly became apparent that he is more than just a guy who can shoot some rings, bracelets, and necklaces for us. Greg Lotus has shot some of the most extraordinary images for Vogue Italia, GQ, L’Uomo Vogue, Vanity Fair , and W , as well as commercial campaigns for the likes of Cartier, Van Cleef & Arpels, and Escada. Now we’re talking! Not only that, he also exhibits his fine art images in New York and Miami. His work takes him all over the world.
Greg has a flair for the dramatic. He shoots from unique angles, playing off contrasting shadows and intense light. His
graphic approach is perfect for black and white photography. Demand for his images by private collectors prompted this talented man to sell his work to an eager, new audience. As his exposure grew, so too did requests for vivid colorful images. You can only imagine how impactful his work would be in a New York loft or a Miami Beach penthouse. Exquisite!
34 POLACHECK’S JEWELERS MAGAZINE
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