Longs Magazine 2021/2022

ask our experts Q & A

I N T E R V I E W w i t h J E N N I F E R B R U G H


Judd Rottenberg Owner and Diamond Expert G.G., C.G.



Sonja Swanfeldt Bridal Buyer

Everything you need to know from Long’s bridal and diamond experts

In your opinion, what is the most important of the 4 C’s? Judd: When someone looks at a diamond, what do they see or notice first? Two things: they see the size, and then they see the sparkle from the cut. And the sparkle is the most important feature, which leads you to the cut. That means that when you buy a diamond, it can be big, and it can be great, but if it doesn’t sparkle from the right cut, then what’s the point?

Tell us what it means to purchase a certified diamond.

Looking at engagement rings is an exciting time in nearly every couple’s love story. At Long’s Jewelers, we’re honored when we are chosen to share in this special journey! But, we also know it’s easy to get overwhelmed with the engagement ring purchasing process. Thankfully, we’ve got a team of skilled associates who believe the most important step is education. So, what really goes into purchasing an engagement ring? Long’s owner and diamond expert, Judd, G.G., C.G., and bridal buyer, Sonja, are here to answer your questions and help settle those nerves.

Judd: There are laboratories out there that have created a lot of scales to help guide a customer with a third-party opinion. I think it’s important to make sure you choose the proper laboratory. We adhere to the Gemological Institute of America (GIA) and the American Gem Society (AGS) which are the only laboratories built to support and educate the consumer. They’re consistent, and they are the only laboratories with integrity and consistency in diamond grading.

50 ] L O N G ’ S J E W E L E R S M A G A Z I N E

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