store news
a new store design that puts customers first 20 GREENWOOD years in
Reis-Nichols works hard to bring you the very latest in jewelry and watches, not just the trends, but the unique interpretations and exclusive editions that set some pieces apart from others. In the same way, Reis-Nichols works hard to make sure its stores are state-of-the-art, not just in terms of lighting, ventilation, and furnishings, but with designs that are as aesthetically pleasing as the jewelry and watches they showcase. With that in mind, Reis-Nichols is completely renovating their Greenwood store and are planning a party to celebrate! The goal was to create a comfortable, relaxing, and beautiful place to visit, one that is uniquely Reis-Nichols. A look of rugged elegance was chosen for both the interior and exterior décor of the Greenwood store, which creates a space that is still very elegant, yet laid-back and relaxed. It combines sophisticated steel and rustic brick with natural elements like fine woods and
stone. It’s a calm, earthy, luxurious aesthetic with high ceilings that will remind you of an open vista. The design includes exclusive spaces and brand boutiques where you can shop the store’s top designer brands, including a new 500-square-foot Rolex boutique, along with a fully-certified Rolex watch repair center. “When we arrived in Greenwood in 2001, we were so full of excitement to be part of the Greenwood community,” says former vice-president and family member Cindy Nichols, who is now retired. “We had an amazing new store and couldn’t wait to open our doors and share our family jewelry story with them. The absolute best blessing of our two decades in Johnson County has been our relationship with our customers. We’ve met so many new and wonderful faces; it’s truly been an honor to be a part of their lives and welcomed into their families.”
22 ] REIS-NICHOLS JEWELERS MAGAZINE
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