Gary moves his store from the kiosk to a storefront in Bay Pointe Plaza.
The store gets massively burglarized by organized crime and prevails against all odds.
1990
2000
David Santos parallels a career at Diamonds Direct while professionally boxing as “Diamond Dave Santos.”
David Santos WINS Featherweight Championship Title.
Gary and Cheryl’s daughters Danielle and Lauren start working at the store during holiday seasons by gift wrapping and checking out customers after school.
2011
David Santos becomes a Graduate Gemologist through GIA.
9 • DIAMONDS DIRECT
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