Convert our landline to be textable so customers can shop the in-store collection from the comfort of their home and communicate with the team about their repairs during quarantine. Now this is a regular service for us in addition to offering online shopping.
Introduce the Sunshine Cut as our exclusive round cut, maximizing the brilliance of a diamond by eliminating shadows.
We celebrate our 40th anniversary!
David gets inducted into the FL Boxing Hall of Fame.
2010
2020
Introduce lab- grown diamonds as a permanent collection to offer clients.
Start to build new store in downtown St. Petersburg.
Gary is featured on Charley’s World, a live local news seg- ment, featuring our exclusive St. Pete Hook Bracelets.
2014
New location opens at Sundial in downtown St. Pete.
10 • DIAMONDS DIRECT
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