The brand is able to constantly reinforce its quality requirements thanks to its exclusive equipment. Its know-how is also made available right across the world thanks to an exceptional after-sales service network. To ensure the brand’s expertise exists into the future, Rolex has its own unique Training Centre. Dedicated to the pursuit of excellence and the development of its employees, the center, located in Geneva, provides training to employees and instructs apprentices. The company aims to pass on to younger generations its pride in its skills and mastery of its knowledge. Hans Wilsdorf wanted to ensure both the commercial success of Rolex and the well-being of its employees. The Training Centre perpetuates this philosophy by passing on the company’s heritage through the training and development of each individual. It therefore affirms the brand’s position as a role model and source of inspiration for the present generation and for generations to come. A watch unlike the rest Nearly a century ago, Hans Wilsdorf created the most precise and reliable wristwatch in the world. Thanks to uncompromising requirements, today the brand still produces watches at the forefront of technology and continues to improve them over time. The Oyster Perpetual collection was built on the success of the original Oyster model, patented by Rolex and launched in 1926. As the world’s first waterproof wristwatch, it played a pioneering role in the development of the modern timepiece. Over the years, the Oyster became the proud bearer of many other innovations — such as self-winding by means of the Perpetual rotor (1931) — that defined the identity of the models in the collection and forged Rolex’s reputation for excellence, of which chronometric precision and reliability are among the cornerstones. After acquiring its definitive form in the early 1940s, the Oyster gradually evolved into a collection of watches that integrated new functions and innovative technologies. All of the collection’s models share fundamental features and a strong visual identity that makes them instantly recognizable. Today the collection consists of 12 ranges, split into two categories: Classic watches such as the Datejust, the Day-Date and the Sky-Dweller, and Professional watches, including the Explorer, the Submariner and the GMT-Master II, designed for specific activities. Rolex watches have proven their reliability in the most extreme conditions, from the deepest reaches of the ocean to the top of the highest mountains, in the air and on the racing circuit. To ensure the quality of its products, Rolex designs and produces in-house the essential components of its watches (casting of gold alloys, assembly of the movement, case, dial and bracelet, machining and finishing). As the pioneer of the wristwatch, the company is at the origin of numerous major innovations in the watchmaking industry and has filed over 500 patents in the course of its history.
17 R.F. MOELLER MAGAZINE
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