WELCOME
Welcome, friends and family, to the 2025/2026 edition of our annual magazine.
As another holiday season arrives, we find ourselves filled with gratitude — for the clients we’ve welcomed, the milestones we’ve celebrated, and the incredibly joyful moments that we’ve marked with unforgettable jewelry and timepieces this year. When we last gathered through these pages, we had just completed a remarkable chapter in Long’s history, opening not one, but two new locations in just six months: our beautiful store in Braintree and a stunning boutique in Boston’s Back Bay. Since then, these spaces have truly come to life. We’ve introduced some of the most highly sought brands in the world. We’ve launched impactful campaigns (Long Live Love!). And, we’ve hosted memorable events that brought our community together in the way only fine jewelry and watches can. This season, we’re thrilled to continue that momentum with exciting new collections and curated experiences for the holidays and into the new year. From bold, sculptural creations by Vhernier; to architectural sophistication from Āzlee; to vibrant, opulent creations of Bayco Jewels; to iconic favorites from David Yurman and others — there’s truly something extraordinary for everyone on your list. (And we hope that list includes you!) Speaking of something extraordinary — have you visited us Upstairs at Long’s? Our boutique on Newbury Street has quickly become a destination for fine jewelry collectors, style influencers, and long-time clients alike. With an incredible selection of high jewelry and emerging designers, Upstairs at Long’s offers a shopping experience as refined as the pieces within it. At the end of summer, we added an outdoor terrace — a chic, al fresco escape where clients gathered for private viewings, amazing events, and leisurely afternoons catching up over a glass of champagne. It’s been a joy to see this space come alive, and we look forward to welcoming you back again and again. In the coming year, you’ll notice even more changes and upgrades at Long’s — and this time, our sights are set on our suburban locations. Because at Long’s, we are committed to making every visit, every gift, and every celebration feel personal and unforgettable. It’s a journey that’s ever-evolving, and we can’t wait to show you what’s in store. Thank you for continuing to support us and for including Long’s in your most meaningful moments this year and beyond. Today and always, we’re honored to be a part of your story.
Long Live Joy, The Long’s Family
Bayco Fine Jewelry, 18K Yellow Gold Emerald-Cut Sapphire Bracelet
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