Long's Jewelers Magazine, Autumn/Holiday 2025

RUBIES: THE ESSENCE OF PASSION

Rubies have long been admired for their rich, fiery color and symbolic representation of passion and power. The most coveted stones originate from the Mogok region of Myanmar (formerly Burma), renowned for their pure, vibrant “pigeon’s blood” red — a standard against which all others are measured. While Myanmar’s mining efforts for fine gems are nearly extinct, rubies are still being sourced from Mozambique and Thailand, regions producing stones with their own distinctive hues and character. Today, older stones continue to be highly sought not only for their saturation and depth of color, but because it’s nearly impossible to find fine gems that are newly available.

Origin plays a crucial role in a ruby’s value, but so does treatment. Most rubies on the market are heat-treated to enhance their color and clarity; however, unheated rubies — those displaying their natural beauty untouched — are both rare and highly prized by collectors. These stones often command a premium for their purity and authenticity.

FROM LOWER LEFT TO UPPER RIGHT: 1) Bayco Fine Jewelry, Platinum Oval Ruby (Thailand) and Diamond Ring 2) Long’s Signature, Platinum Unheated Cushion-Cut Ruby (Mozambique) and Diamond Ring 3) Bayco Fine Jewelry, Platinum Rectangular Ruby (Mozambique) and Cadillac Diamond Ring 4) Long’s Signature, Platinum and 18K Yellow Gold Oval Ruby (Burma) and Diamond Ring 5) Bayco Fine Jewelry, Platinum Emerald-Cut Ruby (Burma) and Diamond Ring 6) Long’s Signature, Platinum and 18K Yellow Gold Ruby (Burma) and Diamond Ring 7) Long’s Signature, Platinum Unheated Cushion-Cut Ruby (Burma) and Diamond Ring

30 | LONG’S JEWELERS MAGAZINE

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