LONGSTANDING EXCELLENCE
LONG’S A Legacy of Meaningful Luxury
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At Long’s Jewelers, we’ve long understood that true luxury extends far beyond the tangible. A diamond ring, a signature timepiece, a rare gemstone — these are not just exquisite objects, but symbols. They mark milestones, celebrate triumphs, and express love, gratitude, and personal accomplishment in ways words often cannot. It’s with this understanding that we’ve built our legacy. Since 1878, Long’s has remained devoted to curating jewelry and timepieces that honor life’s most meaningful moments — pieces chosen not just for their beauty, but for the stories they’ll come to represent. As a proud family-owned business, we serve clients across six thoughtfully designed locations in Massachusetts and
New Hampshire. Each space offers a warm, welcoming experience and a unique selection of diamond and gemstone jewelry, iconic global brands, and exceptional timepieces. Our collections are diverse — from refined everyday luxury to statement-making high jewelry, bridal and engagement, as well as rare vintage and pre-owned finds. Every location reflects its community’s unique style sensibilities, ensuring a personalized and highly tailored experience. We are especially proud to call Newbury Street home, not once but twice. Our first address, Boston’s dedicated Rolex Boutique, has delighted watch collectors and connoisseurs since 2021. Just across the street, our newest Boston flagship — a contemporary,
light-filled space — sets a new standard for luxury retail in the city. This elegant space reflects our continued commitment to design innovation and serves as inspiration as we evolve our suburban stores. Though our heritage in New England spans nearly 150 years, our perspective is fresher than ever. The trust our clients place in us is a responsibility we hold with the utmost care — and it’s what fuels our passion to continually refine and elevate your experience. This holiday season and beyond, we’re honored to remain your destination for world class jewelry and timepieces. The future is bright, and we’re grateful to help you celebrate all that makes it brilliant.
FROM TOP TO BOTTOM: 1) Rahaminov, 18K Yellow Gold Cushion-Cut Diamond Ring 2) Āzlee, 18K Yellow Gold Rare-Cut Multi-Shape Diamond Necklace 3) Rahaminov, 18K Yellow Gold Multi-Shape Diamond Necklace
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