Judges cite the ability to grow through challenging times, innovate and prioritize company culture. The Classen Curve store is Oklahoma’s largest and most prestigious jewelry store. The first floor is 10,000 square feet, most of which is retail space for jewelry and watches. This includes an expanded Rolex environment that is the largest of its kind in the region. The second level features another spacious showroom, home to the Life:Style department including home decor, tableware, and bridal registry. Judges also cited the memorable components of BC Clark’s marketing, including their famous jingle, and campaigns like Pray for Rain and the recent Faith + Hope + Love initiative.
According to the judges, BC Clark demonstrates authentic caring for their staff and their community. The judges cited closing on Black Friday so their employees can stay home with families, focusing on charitable giving, and encouraging voluntarism as examples. Judging included exterior appearance, interior appearance, store biography, marketing, web presence, and overall individuality. “We are thrilled to accept this award, especially because the Classen Curve location is truly a collaboration between local partners. These partners include our architect Todd Edmonds of HSE Architects, Traction Marketing, and our retail neighbors at Classen Curve. We also could not have done it without our loyal employees. If you have not made it out to our Classen Curve store, we would love to personally invite you in for a tour.
B C C L A R K M A G A Z I N E [ 23
Powered by FlippingBook