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DIAMONDS THE DEFINITIVE BUYER’S GUIDE
You’re celebrating a momentous occasion and decide that a diamond is the perfect way to symbolize that moment. Perhaps this is the first diamond you’ve ever purchased, or maybe you are upgrading to a larger stone. Either way, you know you should be beaming with excitement, glowing with a smile so wide it hurts, but for some reason, you are anxious, sweaty, and twitchy. This is an important and costly purchase. You want to get it right — no room for error. But what do you know about buying a diamond and who can you trust with such an important purchase? So, you take to the internet, only to find yourself drowning in even more information and choices than you can comprehend. Now what? The diamond experts at Fink’s Jewelers are here to remind you to stop and just breathe. All will be right with the world if you take this simple piece of advice: Trust your own eye and heart. Now, let’s unlock some of the mystery of the diamond, debunk some myths, and help you make an informed decision, so that this eternal symbol of love, commitment, and achievement isn’t clouded by doubt and uncertainty. Most people have heard of the 4 Cs — color, cut, clarity, and carat — but what do these words really mean, and what makes each Fink’s diamond superior? We’re glad you asked! The first thing you should know is that not every diamond meets the Fink’s standard for Superior Quality ® and Superior Cut ® . We take the 4 Cs seriously, so you can
count on getting a diamond that’s beautiful and unique. Secondly, we like to stress that, contrary to popular belief, every diamond is measured against elements of beauty, not rarity. Just because something is rare does not make it pleasing to the eye. The beauty of diamonds starts with understanding that no two diamonds are the same, each housing its own unique characteristics. At Fink’s, our diamond experience includes viewing every diamond you select under a microscope to help you understand and witness those characteristics for yourself. Just because two diamonds are graded the same, does not mean they are exactly alike. Color, for example, is the absence or presence of body color in a diamond. The scale that most people are familiar with starts with D (for colorless) and goes down the alphabet, D, E, F, G, etc., all the way to Z. There is an assumption that D is the best. No, D is the rarest. Nature created fewer D, E, and F color diamonds than the other shades. It’s also a range of shades. Have you ever tried to buy white paint only to realize how many shades of white there are? Studies have shown that when looking at diamonds without being prejudiced by the grading of a diamond, many people prefer a diamond with a little body color or a little warmth. Many beautiful and lively diamonds are actually in the H to K range.
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