B y S h e l b y H o d g e f o r P a p e r C i t y H o u s t o n
& RINGS ENGAGEMENT TREES PLANTING
WED TOGETHER FOR INGENIOUS HOUSTON PARTNERSHIP
HOW ZADOK JEWELERS AND TREES FOR HOUSTON ARE GREENING THE CITY WITH LOVE Two Houston favorites — Zadok Jewelers and Trees For Houston — are joining forces in a very clever partnership that weds engagement rings with tree planting. Buy an engagement diamond from Zadok Jewelers and the family will donate a sapling tree to be planted within the city limits in your honor. Unlike many philanthropic endeavors, this is an ongoing civic- minded initiative. The Zadok family has already launched the collaboration and the first round of trees were planted during a celebratory potting event with the entire Zadok family and staff on Sunday, October 25th at 2001W. 34th Street. “The connection between planting trees and purchasing an engagement diamond actually is a natural one, ” Zadok partner Gilad Zadok says in a statement. “Much like an engagement, planting a tree represents creating a new beginning with beauty and vitality.”
Segev Zadok, Laura Mayer of Trees for Houston, and Jonathan Zadok are ready to beautify the city.
It’s a lovely thought that has Trees for Houston welcoming another partner in its ongoing efforts to build a resilient green canopy for the city. None could be more pleased than the nonprofit’s executive director Barry Ward. As he notes, “Now more than ever, access to trees and green-space is essential, especially in under-served communities. Our services and resources allow us to ensure a far-reaching impact for years to come, and we are inspired by the Zadok family’s contributions and dedication to that impact.” Since opening their store 45 years ago, the Zadok family has remained committed to serving and giving back to the local Houston community. Planting trees not only makes the city more beautiful, it also ensures a far reaching impact throughout our region for generations to come. Due to recent weather disasters including hurricanes, floods and droughts, an unprecedented number of Houston’s trees have been devastated. The planting of trees reduces stormwater
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