Davis Jewelers Magazine Autumn_Holiday 2024

TIME ZONE

By Celine Simon

Material Matters

Aside from design, features, and movements, a big area watch brands focus on is materials. What a watch is made of is integral to how it fits, feels, and functions. In recent years, watch companies have invested heavily in new materials that go beyond traditional metals such as steel, gold, and platinum. We’re seeing more timepieces fashioned from cutting-edge materials, such as carbon composites, ceramics,

titanium, and even upcycled elements. What’s more, watchmakers are experimenting with creating alloys out of gold to produce new hues and tougher metals. Whether used on cases, bracelets, dials, or bezels, there are plenty of modern materials to discover among today’s watches.

$5,150

$3,750

Ceramic Ceramics in watches does not refer to fragile clay-based pottery but rather high-tech materials that can be shaped and then hardened by heating to high temperatures. Although ceramic has been used in watches for decades, its popularity has picked up tremendously lately, due largely to advancements in manufacturing. High-tech ceramic is resistant to both scratching and fading, relatively lightweight, and hypoallergenic — all good things for watches. Plus, the sleek look of ceramic makes it ideal for components such as bezels, cases, and bracelets.

$6,200

$3,800

28 DAVIS JEWELERS

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