QUALITY When the diamonds arrive in Yellowknife, Ben King and his team start the process of bringing each piece of rough to life. The stones are analyzed with sophisticated computerized machines to determine each rough diamond’s maximum potential, and they precisely layout the shape and size of the stone to be cut. Due to presorting, they have a general idea about the color and clarity of each stone, however the final color, clarity, cut, and carat weight will not be determined until the stone is finished. A laser cutter called a da Vinci cuts each facet of the diamond, after which Diamonds de Canada’s team of world-class artesans polish the diamond to reveal the optical precision, a term used to describe the highest light return possible. Diamonds de Canada uses every piece and fragment of the rough they purchase from the diamond mines. Whether it’s used for jewelry or tooling, there is zero waste. They even grind up fragments into diamond dust to be used in artist’s paint. Yes, you can own an original painting that contains actual diamonds! The luminescent properties in the diamond give the painting a whole new dimension when a black light is used to highlight the piece.
THE BRINKER’S CONNECTION Brinker’s Jewelers is privileged to be one of the first retailers in the United States to take their consumers on this exciting new diamond journey. This is a diamond buying experience like never before! You can literally pick out a piece of rough, choose your shape, size, color, and clarity and design every aspect of your diamond from start to finish — having it documented every step of the way. “This is a level of detail and transparency that consumers really love,” says Dean Brinker, CEO and President of Brinker’s Jewelers. “This process isn’t for every consumer, however for the consumer that wants to be really involved in the design of their diamond along with the design of their ring, there is no better experience then a Diamonds de Canada diamond from Brinker’s Jewelers,” says Alexis Snow, Brinker’s Jewelers’ manufacturing manager.
29 BRINKER’S JEWELERS MAGAZINE
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