ETHICAL EXCELLENCE
THE QUALITY AND INTEGRITY OF A DIAMONDS DE CANADA DIAMOND T he founders of Diamonds de Canada, dynamic husband and wife duo Ben and Lyssa King, have a passion for diamonds. Their love for natural diamonds and their pursuit for optical precision is infectious. In 2020, they invested in state-of-the-art technology and software that had never before been used in the diamond industry. The results were groundbreaking advancements in the diamond cutting industry that produce natural diamonds so clean and bright you can literally see the difference. FROM ROUGH TO RING
SOURCING In an era where nearly every company and consumer are concerned about where their diamonds originate and how they are produced, Diamonds de Canada is offering the most transparent and technologically- advanced experience in the industry. Not only do they produce beautiful diamonds, Diamonds de Canada is also highly praised for their ethics and are recognized by the Canadian Government and the Government of the Northwest Territories. They take pride in being respectful to the land and exercise a deep love for their natural resources. Diamonds de Canada employees are mostly residents of the local Yellowknife community and indigenous people from the First Nations of the North. This experience starts at the diamond mines. As a Canadian-government-approved Northwest Territories diamond manufacturer, Diamonds de Canada buys rough diamonds directly from the Canadian diamond mines. From there, Diamonds de Canada uses advanced technology offered by the Gemological Institute of America (GIA) through their Diamond Origin Reports and Diamond Ancestry with their decentralized blockchain. This technology offers immutable proof of the origin and path of each diamond.
28 BRINKER’S JEWELERS MAGAZINE
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