A TUFTS COMMUNICATIONS FINE JEWELRY PUBLICATION
JEWELERS MAGAZINE
SUNSHINE VIBES 2024’s Colorful Trends
MOM’S, DAD’S, GRAD’S, & all of life’s special moments
SPRING CELEBRATIONS Wesche’s has it covered
2024 • ISSUE 2
Like Nothing Else Cut for unmatched beauty, our diamonds shine the brightest with 7x more fire, sparkle, and brilliance.
DARE TO COMPARE
Traditional Diamond
Facets of Fire TM Diamond
One look, and you’ll know.
DENIM BALAYAGE™ COLLECTION
WELCOME
CELEBRATING LIFE & LOVE Thank you for allowing us to celebrate some of life’s most special moments with you.
S
pring and summer are full of occasions to celebrate: Mother’s Day, Father’s Day, graduations, and of course there are lots of birthdays, engagements, and anniversaries throughout the year. The gift of jewelry is a lovely way to commemorate the moment, the milestone, and the memories of our life. This is why I love jewelry — not just because it is beautiful and sparkly, but because it is so often a symbol of love, a sign of commitment, a reward for an achievement, or a reminder of a treasured someone now gone but not forgotten. Jewelry is frequently the tangible item that seems to embody the feelings — the celebrations — of one’s life and loves. Just take a tour through anyone’s jewelry collection and stories about their life will flow. The jewelry I treasure the most are the pieces that I’ve been given as a gift from people I love. But jewelry is also a great form of self- expression. In fact, that’s what fashion is all about, right? One way we get to know people is through their style. Each of us has a favorite piece
of jewelry. Sometimes it is our favorite simply because it speaks to us — it seems to represent us. We feel good when we wear it, and occasionally, can even feel empowered by it. And yes, we enjoy the beauty of it. This spring, we are excited to present our second issue of Wesche Jewelers Magazine . We hope you enjoy seeing the latest fashion trends in jewelry, snapshots from some of our fun in-store events, and jewelry gift ideas for moms, dads, grads, and others that we love. We appreciate you, our many friends and clients, who have given us the opportunity to serve you, the honor of sharing part of your life with you, and the pleasure of simply enjoying your company when you visit our store.
We look forward to seeing you soon! Holly Wesche
8145 N. WICKHAM RD • MELBOURNE, FLORIDA 32940 • TEL 321-254-5441
WESCHE JEWELERS MAGAZINE
CONTENTS
6 WELCOME from Holly Wesche
13 EVENTS The scene at Wesche Jewelers
17 RAVE REVIEWS Exceeding expectations
18 GENERATIONAL EXCELLENCE Holly Wesche named to the Retailer Hall of Fame
19 A GIFT FOR YOU A special offer from Wesche Jewelers 20 SPRING CELEBRATIONS Wesche’s has it covered
22 MOTHER’S DAY Celebrating the remarkable moms in our lives
26 SUNSHINE VIBES 2024’s Colorful Trends
32 ENGAGEMENT SEASON Celebrate finding “The One”
36 LOVE STORIES Congratulations to these Wesche couples
40 FATHER’S DAY Celebrating his silent strength 44 ANNIVERSARIES Celebrate life’s milestones 48 GRADUATION Celebrating accomplishmen
Todd Tufts • Publisher/Creative Director Lori Roberts • Senior Editor Vence Vida • Production Manager/Designer Carol Besler • Editorial Director Stephen Lewis • Assistant Copy Editor
Prices are subject to change. Please contact the store for current pricing and availability.
Wesche Jewelers Magazine is published byTufts Communications, 10012 Gulf Center Drive, Suite 5150 • Fort Myers, FL 33913 • T: 765-819-2500 • E: todd@tuftscom.com © 2024, Tufts Communications. • All rights reserved. Printed in the USA.
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Wesche Jewelers. We are the diamond experts.
W esche Jewelers has the largest selection of loose diamonds and diamond jewelry in Brevard County, and is the exclusive dealer of Facets of Fire™ diamonds in the state of Florida. As a third generation in the jewelry business, we have extensive experience in buying diamonds and have relationships with diamond sightholders which enable us to buy at the best price.
Our team is the most knowledgeable and credentialed staff in Brevard County and we have an AGS Accredited Gemological Laboratory on our premises, including a lab grown diamond testing machine. Whether you’re interested in a natural mined diamond or a lab grown diamond… If you want to purchase your diamond with confidence, see the experts at Wesche Jewelers.
And here’s why.
Carrie Williams GIA Graduate Gemologist AGS Certified Gemologist Appraiser (over 28 years of experience)
Holly Wesche GIA Graduate Gemologist AGS Certified Gemologist (over 37 years of experience)
Our team includes: Three GIA Accredited Jewelry Professionals and three AGS Certified Sales Professionals, a GIA Graduate Jeweler Gemologist and former diamond grader at AGS Laboratories, a Master Jeweler and a talented Jewelry Designer.
Shine Bright. Be Extraordinary. Platinum is the world’s rarest precious metal, 30 times more rare than gold. It has a natural radiance that has enchanted the world ever since its discovery. At Platinum Born, we believe the qualities of this unparalleled material need to be seen and experienced. Using advanced techniques and thoughtful craftsmanship, we create contemporary, timeless designs that bring the beauty of platinum to life.
THE SCENE @ WESCHE JEWELERS
AT WESCHE JEWELERS, WE KNOW HOW TO HAVE FUN!
O ur Special Events are very popular! Here’s a secret that our regular clients know: If you’re attending one of our special events, make an appointment with your favorite sales associate, because those with appointments get priority during the event. For our special events, we bring in special collections of fabulous jewelry (often at special prices)!
We are excited to spend an afternoon with our favorite clients, playing with jewelry! We will have an incredible selection of fabulous jewelry – at fantastic savings – just for you! Private Jewelry Sh w! Can’t wait to see you at our
JulY 12 Wednesday
Time:
8145 N.Wickham Road,Viera, FL 32940 321.254.5441 • weschejewelers.com
Enjoy cocktails & light hors d’oeuvres
This is one of our most exclusive events and also one of our most elaborate. We typically have a theme; in 2023, the theme was disco, and as you can see from the pictures, we really go all out! We had a great DJ! Our clients often participate by dressing in the spirit of our theme.
This event is not advertiseed — attendance is by invitation only.
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THE SCENE @ WESCHE JEWELERS
LAB-GROWN DIAMOND BOUTIQUE Grand Opening
Wear your jeans with bling to the 2024 Diamonds & Denim event on Saturday, April 27!
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THE SCENE @ WESCHE JEWELERS
INTRODUCTION &
LAUNCH PARTY
HOLIDAY SHOW
ONE DAY ONLY! Join us on Thursday, December 12 for our popular EFFY Holiday Show with super savings on EFFY jewelry!
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THE SCENE @ WESCHE JEWELERS
WESCHE JEWELERS GEM SHOW Don’t miss this year’s Gem Show on Saturday, August 24, featuring Gem Hunter David Artinian
Join us for the 2024 Le Vian trunk show on Thursday, November 7! You’ll get to meet Minoo, one of the Le Vian designers, and see an incredible selection of Le Vian jewelry.
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WESCHE HONORS
RAVE REVIEWS Thank you so much for your generous feedback and for trusting Wesche Jewelers to share your special milestones. Every member of the Wesche staff is commited to delivering world-class customer service and quality every day.
“ Purchasing a handsome wedding band at Wesche Jewelers was a wonderful experience for both my wife and myself. Marc Rinehart was undoubtedly a superb sales person. He was knowledgeable, personable and very customer oriented. Thank you, Marc! “ – Charles M.
“I visited Wesche Jewelers in Melbourne a few weeks ago. Andrew helped me pick out a wonderful engagement ring and arrange repairs of another ring. He was very friendly, knowledgeable and didn’t try upselling. The customer service and jewelry repair are top notch. Maggie helped me during a subsequent visit to size the engagement ring. She was so friendly and helpful. We talked as though we knew each other for years. I liked the store and the people. I came back and Andrew helped me pick out my wedding band. He’s a great guy. I had an outstanding experience.” – Dennis R.
“I recently went to your jewelry store and had an amazing experience! Not knowing exactly what my mom wanted, your associate Anabel immediately helped my mom and I in deciding from the amazing array of jewelry you have. She was patient, informative, and such a pleasure! I will always go to Wesche Jewelers for all my jewelry needs and will call first to know that Anabel will be available to help me again!” – Jenna H.
“Excellent service. Supreme jeweler! Wide selection of styles and prices.” – Mary R.
“ABSOLUTE PERFECTION! The ambiance, The INCREDIBLE STAFF — Tracy & Joe were superb, helpful and patient with me! Fantastic sales pitch without appearing pushy! The coffee and chocolates were the cherry on top of the ENTIRE experience! I will be BACK! Thank you so much. My husband’s ring came out like NEW!” – Norma L.
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WESCHE HONORS
BY JENNIFER BRUGH
HOLLY WESCHE NAMED TO RETAILER HALL OF FAME 2023 GENERATIONAL EXCELLENCE F or over 45 years, Wesche Jewelers has been known for its beautiful jewelry but also as a knowledgeable and trusted jeweler in the Brevard County community. When Jim and June Wesche opened their small family-owned jewelry store in Melbourne, FL, in 1977, they never could have imagined it would flourish and grow into the company it is today. And it’s very likely they also never could have imagined that their oldest daughter, Holly, would one day be named to the National Jeweler Retailer Hall of Fame. But that’s exactly what happened this past October. Holly is the third generation of a family who has a rich history in the jewelry industry. Earning the induction under the Single-Store Independent category, Holly further enshrined her family’s name and business into the archives. For decades, she has been following in her late father’s and great-uncle’s footsteps, carrying the business to new heights. Just like her father and great uncle before her, Holly has held prestigious association titles like President of the Florida Jewelers Association and Chair of the Jewelers of America Board of Directors (being only the third woman to do so in the association’s history). Now, she’s breaking ground, yet again, earning her spot among some of the best jewelers in the country. As an annual honor, being named into the Retailer Hall of Fame is worthy of not just a plaque on the wall but also national recognition. Jewelers in each of their respective categories are recognized for their contributions to the industry as well as to their communities. From 1977 until today, the Wesche family has been very involved in the local community giving both their time and resources to various charities and organizations. But if you ask Holly, she’ll probably tell you that this honor is due in great part to the Wesche Team. “No one achieves this type of recognition on their own,” she says. “Our business has been a success because of the long-term contributions of many key people who have worked with us over the years.” From a small store located beachside in Indialantic to now one of the largest independent jewelers in Central Florida, Wesche Jewelers is looking toward the future and another milestone on the horizon: the celebration of 50 years in business in 2027.
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CUSTOMER REWARDS PROGRAM
After three generations in the jewelry business, we know nothing is more important than YOU, our loyal customers. The Wesche Customer Rewards Program is designed to reward you with special savings towards your purchase of fine quality diamonds and fashion jewelry. Earn credit back on every dollar you spend. The Wesche Customer Rewards Program is our way of thanking our best customers for supporting our business and helping us grow!
Thank you for your loyalty to Wesche Jewelers!
See a sales associate for details.
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CUSTOM CREATIONS
celebrations S pring Nothing compares to a mother’s boundless love. Her immeasurable strength and wisdom bring comfort throughout multiple generations of the family. With each passing year, Mother’s Day becomes increasingly special and is the perfect day to celebrate her and all of her love, tenderness, and grace. Graduation is a day of joy, excitement, and celebration of all that a person has accomplished. Whether you’re sending them off to college, out into the world, or celebrating a life-long achievement, we want to make the day even more special with the perfect gift for your new grad. Dad is the one we run to when we need advice or an extra pair of hands. He’s creative, smart, and witty and knows just want to say to put a smile on your face. So, this Father’s Day , let us help you find that perfect gift for dad to show him how much you appreciate all he does, even when he doesn’t have to. With each passing year, your love for one another grows, and each milestone you hit together adds to the memories. Whether it’s your first or your fifty-first, your wedding anniversary is a special day worth the celebration, and we’d be honored to help you find the perfect gift to commemorate the occasion.
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CELEBRATE MOMS
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MOTHER’S DAY Every spring, Mother’s Day calls us to pause and reflect on the most nurturing presence in our lives — Mom. She’s always there when you need her, whether dropping you off at practice or picking up the phone when you call; you’ve never known a time when mom wasn’t there. And through it all, from the time you were born to your wedding day, Mom has always reminded you of how much she cherishes and loves you. She’s made countless sacrifices and loved unconditionally. She’s planned every birthday, every family outing, and every Christmas event. Now, doesn’t that deserve more than a fleeting acknowledgment and a little greeting card? May 12
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Nothing says, “Mom, I can’t thank you enough,” on Mother’s Day quite like the timeless elegance of a new piece of jewelry for her to wear and enjoy. She will reflect on the fond memories of your gift, day after day.
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Each piece you’ll find in our store is meticulously selected and crafted to mirror the unique beauty and strength of a mother’s love. Imagine her delight as she unwraps a delicate necklace, its diamonds glistening like the sparkle in her eyes, or the joy in her heart as she beholds a bracelet that twinkles with every gesture, a constant reminder of your appreciation.
Motherhood isn’t easy, but it can be so rewarding. So this year, celebrate her journey, her sacrifices, and her unconditional love with a gift that resonates with the depth of your gratitude. Let the luster of new jewelry reflect the brilliance of her soul, making this Mother’s Day not just a date on the calendar but a timeless moment of love and recognition.
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SPRINGIN’ INTO STYLE
Sunshine
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BY JENNIFER BRUGH
Sunny and 75 never looked so good! The spring and summer air has us pulling out wardrobe favorites and shopping all this season’s latest looks and trends. And we’re here to help you complement that summer glow with something new this year!
Vibes!
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SPRINGIN’ INTO STYLE
Gold reigns supreme in fine jewelry. It’s a timeless testament to enduring elegance and warmth of pure karat gold . The allure lies not just in its rich, sunlit hue but in how gold captures and reflects the light, much like rays of sunshine dancing on a summer day. When paired with the brilliant sparkle of diamonds, gold’s radiance elevates your wardrobe to new heights. Like tiny suns, diamonds add an effervescent sparkle and a dance of light that mesmerizes those who catch sight of your radiating jewels. Yellow diamonds also add a unique look to your summer mix, complementing the warm sunshine and soft glow of your skin. Full of dimension and vibrancy, gold and yellow diamonds capture the luster and mood of warmer days. Sunlit Harmony
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Pink Prowess
From cotton candy skies to summer love, the warm weather ignites every shade of pink we can imagine. Like the glow of early dawn, the morganite and pink tourmaline bring out your softer side as you embrace each new day with grace and unwavering resiliency. But don’t ignore your feminine power. Instead, let a pink sapphire be a reminder of an unyielding spirit capable of accomplishing anything and overcoming every obstacle. And when the vibe is right, put those fiery passions and strengths on display with deep red garnets and rubies — bold declarations of what it means to ignite your girl power, step into your own, and love passionately. No matter the hue, each gemstone is a verse in this year’s continued girl power anthem!
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SPRINGIN’ INTO STYLE
Blue Skies Ahead
The blue hues of summer are everywhere – from the heavens above to the waters below. Like a calm beach with soft waves, the pale blue aquamarine embodies serenity and peaceful moods, offering a soothing escape from the whirl of our daily lives. Reflecting clear summer skies, the blue topaz radiates calmness and clarity, encouraging you to set your sights on what’s ahead — because the sky’s the limit.
Perhaps summer leaves you with a calling to the deep blue, in which case you’ll love adding a blue sapphire to your existing collection. Even the calming shades of blue tourmalines have us yearning for that soft ocean breeze and the turquoise waters of a tropical island. Around here, blue is precisely what the doctor ordered.
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Flash Your Pearly Whites
Pearly whites take on new charisma when coupled with the promise of longer, warmer days. In this season of renewal, pearls emerge as the perfect complement to the freshness all around. Renowned for their timeless elegance, pearls easily resonate with the spirit of spring — inviting everything fresh and new. With a soft glowing sheen that catches and reflects light, pearls are magical gifts from the sea. Wearing a strand around your neck this spring is more than a fashion statement; it celebrates the season’s exuberance. Embody the joy and purity of nature’s rebirth and make every moment feel just a bit lighter and brighter with your own pearl jewelry this year. We promise you won’t regret adding a subtle touch of white to every outfit this season.
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CELEBRATE FINDING “THE ONE”
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Engagement SEASON
Picking out an engagement ring is a big deal, right? You might be tempted by the latest trends, but there’s something special about a classic design. Timeless elegance in engagement rings often focuses on minimalism, creating an evergreen look that isn’t swayed by fashion shifts. So, if you want your ring to stand the test of time, keeping it simple is the way to go. At Wesche Jewelers, we’re all about making jewelry that never goes out of style — rings that are as long-lasting as your love story. So let’s dig in and find that perfect ring for you. To start, we’ll need to talk about the heart of the ring — the diamond. This isn’t just any choice; it’s a symbol of your unique love. A diamond doesn’t just tell a story, it tells your story. Maybe you’re into the sophistication of a round brilliant cut or the old-school charm of an emerald cut, both of which have been around for centuries. Even the asschers and cushion cuts have outlasted trends and changes in fashion with their old-money appeal. Whatever you pick, choosing the right diamond is the first step to creating something timeless.
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CELEBRATE FINDING “THE ONE”
Craft Your Engagement Ring...
Once you’ve picked your diamond, it’s time to think about the setting. This is where your personal style really shines. Are you into the sleek look of a solitaire setting or the intricate details of a vintage design? Perhaps you love the trinity diamond look that always seems to be in vogue, no matter the shape of the center stone. Even the five-stone engagement rings have been passed down through the generations. Why? Because they’re ageless and unyielding to the fads that come and go in the engagement ring department. Remember, there are plenty of options that will make your ring a standout, even among current fashion trends. This isn’t just a ring for now, it’s a future heirloom, one that will be passed down generation after generation. So, while you’re shopping, think about how you want your ring to fit your style today, tomorrow, and every day after that. Or perhaps we can take a vision you have for something truly special and create it for you through our custom design process.
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...to Stand the Test of Time
At Wesche, we don’t just sell rings, we help you tell your love story. Your engagement ring is more than just a pretty piece. It’s a symbol of your journey together and a statement of your unique style. When chosen thoughtfully, it becomes a beautiful reminder of your love through the years. As you start this process of choosing or designing something brand new, remember that at Wesche Jewelers, we’re more than just jewelers; we’re storytellers. We’re here to help you create a lasting symbol of your love.
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HAPPILY EVER AFTER
Victoria & Erik
L VE STORIES FOREVER STARTS AT WESCHE JEWELERS
Jasmine & Jamal
Mallory & Javier
Myra & Matt
Jessica & Brendan
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Kayla & Jeremy
Sam & Sean
Nia & Malik
Renae & Dariel
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1 ctw $799
2 ctw $1999
3 ctw $2999
That’s what people will say when they see the amazing lab grown diamonds at Wesche Jewelers. We’re now growing diamonds so you can get a bigger, better quality diamond at a lower price! Come explore the incredible selection of diamonds in the new Lab Grown Diamond Boutique at Wesche Jewelers.
See our large inventory of loose LG diamonds!
CELEBRATE DADS
Father’s Day is more than a day; it’s an opportunity to honor the bedrock of your family — Dad. Throughout your life, Dad has always intrigued you with his silent strength and unwavering support, shaping your world in countless and often unnoticed ways. Still, not all has escaped you. Some of your fondest memories revolve around Dad and his presence in your life. He was there when you scored your first goal. He taught you how to ride a bike. And he was the one snapping the picture when you caught your first large-mouth bass. As you grew older, he was there to offer advice, giving you a sneak peek into the amount of wisdom that comes with age. Dad’s been there around every corner, supporting you through all of life’s ups and downs. So this year, choose a gift for Dad that says you don’t know what you’d do without him. FATHER’S DAY June 16
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CELEBRATE DADS
Our distinguished collection offers more than just accessories; it offers symbols of legacy and timelessness. A sleek, sophisticated watch doesn’t just mark time, it celebrates the moments your father has invested in you, each second a building block of your life. If yours is a dapper dad, select a new pair of cufflinks. With their subtle elegance, cufflinks make a statement that reflect his style and sophistication — two principles that have, perhaps, passed on to you. Even a gold chain will remind him that you appreciate his love of the finer things in life. Let a gift from our Father’s Day collection be a testament to his enduring influence, a reflection of the respect and love that he has earned, and a celebration of the guiding light he continues to be. Dad, What Would I Do Without You?
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Estate Buying GREAT EVENT SM
Presented by JULES ESTATE BUYERS, INC.
SELL US YOUR Valuables! APRIL 30–MAY 3 JULY 23–26 TUESDAY–FRIDAY: 10am–5pm No Appointment Necessary.
20% BONUS for sellers who take an in-store credit
Wesche Jewelers 8145 N. Wickham Road Melbourne, FL 32940
Valuables We Buy
GOLD & PLATINUM Class rings, old settings, gold coins and broken jewelry
ALL FINE JEWELRY
OLD STERLING Flatware & holloware, no polishing required
ALL FINE WATCHES Rolex and other classic makers, vintage or otherwise
OLD COINS & CURRENCY Rare dates, 1964 and before silver coins, oversized paper money
OLD PAINTINGS Preferably pre-1950
AUTOGRAPHS & PHOTOS Historical and important people, unusual photos pre-1900
DIAMONDS All shapes and sizes
Precious metals and gemstones, signed pieces by important makers
For more information, call 855-441-6724 or visit JulesEstateBuyers.com
Great Estate Buying Event SM is presented in partnership with Jules Estate Buyers, Inc. ©2024 Jules Estate Buyers, Inc. All Rights Reserved.
CELEBRATE EACH OTHER
Anniversaries are heartfelt milestones, intimate pages in your love story, marked by shared dreams, challenges overcome, and joyous moments. Each passing year is a testament to the strength and depth of your bond. It’s also a time to pause and reflect on the journey on which you’ve embarked together. When celebrating these precious milestones, our anniversary collection can offer beautiful jewels that symbolize the essence of your union. Your first anniversary is your paper year, and it’s something special. Everything still feels new, like a fresh sheet of paper, and you’re excited to start filling in the blanks. For her, the delicate glimmer of a pearl necklace reflects the promise of your budding new journey. And for him, a stylish corded bracelet will remind him that you’re in this together. The tenth year, the tin anniversary, marks a decade of togetherness. A diamond pendant, resilient and everlasting, mirrors the strength and brilliance of your ten-year journey. Or perhaps it’s the perfect occasion to gift him that timepiece he’s had his eye on. Either way, your tenth anniversary is worth a bold statement. When you reach the twenty-fifth year — the silver anniversary — it’s a time for reflection and profound celebration. Custom-designed rings for him and her, with diamonds as radiant as your shared history, can serve as beacons of your cherished memories and the adventures that lie ahead. ANNIVERSARIES Celebrate
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CELEBRATE EACH OTHER
Each milestone is a chapter in your unique love story, and our jewelry collection offers a spectrum of exquisite pieces to honor each one. Let these treasures be not just gifts but heartfelt symbols of every year spent in love, with each moment cherished.
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CELEBRATE GRADS
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Hey, graduate, you did it! Your graduation marks the beginning of a whole new chapter. You may be excited for that first job interview, or perhaps you’re looking to apply to other schools for an advanced degree. Maybe you’ve just graduated high school and are nervous about moving into the dorms. Don’t worry, we’ve all been in your shoes, you’ll be just fine! And we’d love to congratulate you on such a crowning achievement. As you reflect on all your hard work, countless study sessions, and stressful finals weeks, you realize they’ve all led to this moment, and now it’s time to celebrate! GRADUATES Celebrate
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CELEBRATE GRADS
Nothing says, “Congrats, grad,” better than a new piece of jewelry. If you’re looking for the perfect gift for your high school or college grad, we’ve got just the selection. As your graduates stand on the precipice of their future, gift them something special that really reflects just how far they’ve come and what they have achieved. Let a fine necklace represent the journey ahead, each gem a potential to be realized, each link a step towards their dreams. Even a bracelet can symbolize the strength and beauty of their ambition, a constant reminder of their capabilities and the support that surrounds them. Or better yet, that designer ring is the perfect reflection of their bright new future. This is a significant moment in their lives, and we’d love to celebrate it with you. Moms, Dads, Aunts, Uncles, and Grandparents:
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LU SPECIAL EDITION
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