DESIGNER SPOTLIGHT
David Yurman’s sleek
STREAMLINED COLLECTION
is every man’s jewelry
N o longer an afterthought, fine jewelry is now part of every man’s signature style. And if you don’t already know it, American jeweler David Yurman is the go-to brand for masculine, sleek, comfortable men’s jewelry. His signature pieces are often referred to as “live in” pieces, because they never come off. “It feels easy and effortless,” says singer Shawn Mendes, the company’s new brand ambassador, when talking about what attracted him to David Yurman’s designs. “I’ve always worn these jewelry pieces because they are special but also subtle enough for me to feel comfortable in my own skin.” Take the new Streamlined collection, which expresses a masculine yet polished style with minimalist 18k gold and silver pieces that elevate any look, from a suit to jeans and T-shirt. The essentials include a smooth 18k yellow gold ID bracelet, a sculpted silver chain-link necklace, and a sleek
gold amulet pendant outlined with a thin line of diamonds. Proportion, balance, and
craftsmanship reign in every David Yurman piece, and these qualities are expressed in the company’s prolific range of chains, which are meticulously crafted and engineered, and every single link is hand-finished. In fact, chains were among David Yurman’s earliest sculptural, direct-welded pieces of jewelry. Today, there is a distinctive chain — in 18k gold or silver; smooth or with Cable details; sparkling with white diamond or dark diamond accents — to satisfy every man’s style. One key accessory this season is the classic cigar band ring, which, like the signet ring, becomes a man’s signature piece. New gold styles feature lapis lazuli, onyx, and tiger’s eye, or it comes in smooth, clean, all gold. The bonus? They are made with Yurman’s comfort fit, so you never need to take them off.
54 FREDRIC H. RUBEL MAGAZINE
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