DESIGNER SPOTLIGHT
BY CAROL BESLER
shine mine to KWIAT CREATES A NEW WAY TO BUY A DIAMOND
T here are so many options when it comes to buying a diamond: size, shape, color, and, increasingly, country of origin. What if you could have everything you wanted in one diamond, just by ordering it that way, rather than waiting until you sift through the endless options? The Kwiat Mine to Shine program is the first retail offering that allows a customer to follow a singular rough diamond, ethically mined from a known origin, through the process of cutting and setting to create a one-of-a-kind ring. It’s a concept set to revolutionize the way we buy diamonds. Kwiat has been a diamond jeweler since 1907, and over the past century, it has established a network of relationships across the supply chain that gives it a rare advantage. It can choose rough diamonds, each tracked to its country of origin, that will yield finished diamonds with specific qualities. Now Kwiat is passing that advantage on to its customers.
Kwiat records a diamond’s provenance and then follows each stone through cutting, polishing, and then crafting the setting and mounting the diamond, eliminating middlemen along the process. By ethically sourcing diamonds from known origins, Kwiat is supporting the economies of mining regions, which benefits schools, hospitals, and other community resources. With each purchase, Kwiat makes a donation to charity:water, the nonprofit organization that provides a family with clean drinking water.
52 FREDRIC H. RUBEL MAGAZINE
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