The Mercer collection is an evolution of that effortlessly elegant Yurman style. It began with David’s drawing of a reimagined oval link in a more sculptural, sensual shape. That link was forged in 18k yellow and rose gold and burnished silver and combined with the company’s iconic Cable motif and diamonds. The lively spirit of downtown New York is expressed in the curated mix of metal, proportion, and shiny and matte finishes. “Over the decades, our linked chains have become iconic, and so emblematic of the brand,” said Evan. “It’s really a part of our foundation as a company, but also
The Mercer’s oval links also reflect David’s roots as a sculptor and bench jeweler. The links were carved in wax by one of the company’s in-house master craftsmen, handmade and hand-finished like a piece of sculpture. “You can feel in the pieces that they are handcrafted and cared about, and it feels very personal,” said Johansson. “It’s not something that’s mass manufactured.” That attention to detail and individualistic quality is embodied in the Mercer Mélange bracelet, which combines 18k rose gold and burnished silver oval links with smaller Cable links, a Cognac diamond link, and toggle closure with white diamond detail. Designs also come in elegant yet bold 18k yellow gold and diamond choker length necklaces, drop earrings, and multi-row rings. It’s instantly recognizable as David Yurman and seamlessly integrates with past collections. “Each piece has real intention to it and spirit about it and is made with a lot of love,” said Johansson. “You feel that from the brand, and it’s really authentic.”
as a family. One of the first things my dad sculpted for my mom was a direct-welded necklace.”
31 FREDRIC H. RUBEL MAGAZINE
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