Alson Jewelers Magazine 2021/2022

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T W O M O T O R S P O R T B R A N D S C E L E B R A T E T H E I R N E W P A R T N E R S H I P

CARRERA PORSCHE CHRONOGRAPH TAG HEUER

A NEW PARTNERSHIP BETWEEN THE GERMAN

SPORTS CAR MANUFACTURER AND THE SWISS

The TAG Heuer Carrera Porsche Chronograph is based on TAG Heuer’s Carrera Sport Chronograph design, with its distinctive tachymeter scale engraved on the bezel. It introduces a number of features inspired by Porsche’s design aesthetic, including Porsche’s engraved inscription, which is visible on the bezel. The same font is used for the indexes, and the numerals suggest those on the dashboard of Porsche sports cars. The Porsche colors of red, black, and grey are incorporated throughout the watch and also recall historic Heuer models.

WATCH BRAND HAS ALREADY RESULTED IN A NEW

TIMEPIECE, ONE THAT BEARS A NAME THAT THE

TWO BRANDS SHARE: CARRERA.

50 ] A L S O N J E W E L E R S M A G A Z I N E

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