LOCAL LOVE
REV (VING) UP FOR A CAUSE
F or ten years and counting, Indiana Univer- sity Health Foundation has held its signa- ture event, Rev, to kick off the month of May at the Indianapolis Motor Speedway. This event unites the city’s racing heritage with the most prominent figures and philanthropic leaders for an evening of glamour, food, and community spirit, all for a cause that hits close to home. We had the chance to sit down with Rev Executive Director, Carol Howard, who shared the history, impact, and vital role part- nerships—like the one they share with Reis-Nich- ols—play in the event’s continued success. How did the Rev Event come about, and what makes it so important to the community? The Rev Event started in 2014, and it’s grown tre- mendously since. In its first year, we had about 1,200 attendees, and now we’re hosting nearly 4,000 guests! Rev is IU Health Foundation’s larg- est fundraising event, raising millions for statewide trauma and critical care. This past year alone, we raised $3 million to support Indiana University Health’s care in trauma, critical care, and services provided for the drivers and patrons at the India- napolis Motor Speedway. In addition, IU Health provides care to some of Indiana’s most critically
WE GO BEHIND THE SCENES OF IU HEALTH FOUNDATION’S REV EVENT WITH ITS EXECUTIVE DIRECTOR, CAROL HOWARD.
ill and injured patients. These funds will continue to support and focus on initiatives for vulnerable populations. Seeing how much it has grown from its humble beginnings is incredible. Can you tell us about the unique experiences you feel that Rev offers? Rev is all about the experience, making it a yearly hot ticket. Imagine over 80 local chefs paired up with IndyCar drivers crafting exclusive, driver-in- spired meals. Each event area offers something new—fantastic food, drinks, and entertainment. Our guests love that something fresh and exciting is waiting for them no matter where they go. It’s not just about supporting a good cause; it’s about creating unforgettable memories. J
Reis-Nichols Jewelry Con- sultant, Gillian Murray & Greenwood Store Manager, Mike Zafiroff man the booth at the 2024 Rev event. 15% of the night’s proceeds are donated to IU Health Foundation each year.
Reis-Nichols’ Hannah Nichols-Hale and Cole Hale pose with IndyCar driver, Marcus Ericsson, and wife, Iris during this year’s event.
40 REIS-NICHOLS MAGAZINE
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