NEW IN TOWN
From the heart of Swiss Watchmaking country, in Le Lolce, DOXA watches were born. Since 1889, the brand has maintained tradition while adding in new and continuing expertise. In 1967, DOXA, now based in Beil/Bienne, was the first brand to introduce a diver’s watch that was available to the general public. With radical innovations, the DOXA SUB became an easily recognizable leg- end with the hallmark orange dial. Today, DOXA Watches remains faithful to the principle estab- lished over 130 years ago: to produce high quality watches at affordable prices.
34 REIS-NICHOLS MAGAZINE
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