HAPPY EVERYTHING, FROM LONG’S
Welcome to another edition of our beloved holiday magazine. This one is perhaps our most exciting ever, as it represents the first publication since the official completion of two new and notable Long’s locations. Debuting just before the holidays last year, our standalone store in Braintree has been off to a fantastic start in its first trip around the sun, raising the bar in luxury shopping for clients on the South Shore. Then in March, we opened a two-story retail destination on Newbury St. featuring an entire floor dedicated to renowned Swiss watchmaker Patek Philippe. If you haven’t been into either of our newest establishments yet, we hope to see you there — or in any of our other locations in Massachusetts and New Hampshire — this holiday season. When we decided to build our newest showrooms, we aimed to set an entirely new retail standard. Stop by either location, and you’ll immediately see what we mean. From modern, light finishes to rich, unexpected details, these novel showrooms were designed to enhance the way New Englanders experience some of the world’s most-loved jewelry and watch brands. Hospitality — which has always been a defining attribute for us — was central to every decision made when creating each space, as well. In addition to elegant private rooms and beautiful bar areas (perfect for toasting to your glimmering new purchases!), we’ve also partnered with fabulous local vendors to bring a little extra charm into our stores during special shopping occasions. Join us this season to experience some of this magic yourself. Of course, as we’ve opened new stores, we have naturally welcomed a bevy of new brands as well. From the award-winning Fernando Jorge, to celebrity darling Anita Ko, to Vhernier — one of the most exclusive jewelry labels in Europe — we are delighted to, once again, introduce both globally recognized as well as emerging designers into our collections, in time for the holidays and new year. We shine a spotlight on these designers and others throughout the magazine. Last but not least, on the heels of a successful diamond campaign last year, we rolled out the next generation of our beloved Long Live Love series. While our first videos were centered on bridal, engagement, and young love, our follow-up campaign acknowledges all of the wonderful milestones and moments that come thereafter. It is the ultimate celebration of a life well-lived. You can find a beautiful spread featuring some of our favorite scenes and fabulous diamonds beginning on page 44. All of this newness would be for nothing without you — our community. We can’t begin to tell you how much your support means to us, now more than ever, as we continue to write this new chapter in our nearly 150-year story. Happy new year, and long live love.
Rahaminov Diamonds Step Cut Lozenge Diamond Ring in 18K Rose Gold
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