LONG’ S + PATEK PHILIPPE
WELCOME TO
PATEK PHILIPPE
BO S TON
In March of this past year, after much anticipation, we debuted a new 4,600-square-foot Long’s showroom featuring world-renowned Swiss watchmaker Patek Philippe. Located in the heart of New England’s most exclusive shopping destination, the Patek Philippe showroom reintroduces one of the most illustrious Swiss watchmakers to Boston’s Back Bay and is currently one of the largest Patek Philippe spaces in the country.
BRAND HISTORY Patek Philippe was founded in 1839, and quickly set the standard for fine watchmaking around the globe. Currently the last Geneva- based and family-owned watch manufacturer, the company has always aimed for perfection by creating hand-finished timepieces of unrivaled quality and reliability that present a remarkable legacy to be handed down from one generation to the next. WARM & WELCOMING From comfortable sitting areas and a private VIP room to a friendly concierge, our Patek Philippe showroom marries our long- standing traditional approach to accessible
retail with premier hospitality. Clients familiar with Long’s and the experience we offer will feel both a familiar sense of approachability as well as the pure magic of interacting with some of the most highly sought timepieces. The space itself pays homage to the Swiss watchmaker’s aesthetic through luxury details. Furniture featuring warm wood and porcelain finishes; accents made from sumptuous materials; and distinguished branded touches — like an interactive digital experience detailing the history of Patek Philippe — enable clients to transport themselves into the prestigious world of fine Swiss timepieces from the moment they enter.
16 | LONG’S JEWELERS MAGAZINE
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