HISTORY OF EXCELLENCE
A LONG’S STORY , SHORT
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New England’s love for Long’s began in 1878, when Massachusetts native Thomas Long established his jewelry business in the suburbs of Boston. Since then, the Long’s brand has become synonymous with integrity, trust, and accessible luxury, earning us a leading position in New England’s high- end jewelry and timepiece market. Today, we continue to operate as a family-owned business and are proud to offer clients throughout Massachusetts and New Hampshire six unique Long’s locations in which to discover the world’s most iconic and emerging brands.
In addition to well-established locations in Burlington, Peabody, and Nashua, we are also immensely proud of our brand-new standalone store in Braintree (opened in fall 2023) as well as two iconic showrooms on Newbury St. Our Rolex Boutique, which we introduced in 2021, is now accompanied on Luxury Row by a stunning new two-story shopping destination — Long’s Jewelers featuring Patek Philippe — which we premiered earlier this year. No matter where you encounter us, you’ll find the same core philosophy as the foundation of every Long’s establishment.
From north shore to south, from city to suburb, our family and our team is wholeheartedly committed to offering only the highest quality products and uncompromising service at the best possible value. This promise has permeated our business for nearly 150 years, and we look forward to delivering this same level of fervent passion and unrivaled hospitality for years to come.
13 | LONG’S JEWELERS MAGAZINE
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