AUTUMN/HOLIDAY 2024/ISSUE 10
MAGAZ I NE
LONG live LOVE.
NEWBURY ST.
• BURLINGTON • PEABODY • BRAINTREE • NASHUA
LONG’S JEWELERS MAGAZINE
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Contents
9 WELCOME Happy Holidays from Long’s
23 UNEXPECTED & EXTRAORDINARY Rare and remarkable selections
31
29 TEMPLE ST. CLAIR Gems of the cosmos
69 LET’S ENGAGE Follow Long’s on social media
13 A LONG’S STORY SHORT Established in 1878 15 AT LONG’S LAST Welcome to 7 Newbury Street
31 FERNANDO JORGE Master of fluid elegance and sensual design 33 ETHO MARIA Timeless pieces of impeccable quality
70 BECAUSE YOU’RE A LONG’S VIP Our gift to you
66
16 PATEK PHILIPPE Boston, Massachusetts
35 MAOR Refined jewelry for all
20 LONG’S IN BRAINTREE Celebrating our first year
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36 LAUREN RUBINSKI Bold creations with Parisian flair
37 THE TREND EDIT Today’s new jewelry looks
44 LONG LIVE CELEBRATIONS Long live love 55 WHAT’S OLD IS NEW Pre-owned jewelry and watches 58 THE COSMOPOLITAN WATCH Rolex Oyster Perpetual GMT-Master II
Todd Tufts • Publisher/Creative Director Lori Roberts • Senior Editor Vence Vida • Production Manager/Designer Jackie Haldiman • Account Director Stephen Lewis • Lead Copy Editor Steve DeVilbiss • Select Jewelry Photography
61 CLASSIC STYLE Modern watch interpretations
66 PATEK PHILIPPE Calendar watches
Please contact the store for current pricing and availability.
LONG’S Jewelers Magazine is published by Tufts Communications, 10012 Gulf Center Drive, Suite 5150 • Fort Myers, FL 33913 • T: 765-819-2500 • E: todd@tuftscom.com © 2024, Tufts Communications. • All rights reserved. Printed in the USA.
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LONG’S JEWELERS
OUR LOCATIONS
Long’s Jewelers with Patek Philippe 7 Newbury Street Boston, MA 02116 617-421-8600 7newbury@longsjewelers.com
Rolex Boutique 8 Newbury Street Boston, MA 02116 617-426-7000 boutique@longsjewelers.com Braintree, MA 150 Granite Street Braintree, MA 02184 781-356-5300 braintree@longsjewelers.com
Burlington, MA 60A South Avenue Burlington, MA 01803 781-272-5400 burlington@longsjewelers.com
Peabody, MA 35 Cross Street Peabody, MA 01960 978-531-6900 peabody@longsjewelers.com
Nashua, NH 323 Daniel Webster Highway Nashua, NH 03060 603-891-2000 nashua@longsjewelers.com
www.LongsJewelers.com
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HAPPY EVERYTHING, FROM LONG’S
Welcome to another edition of our beloved holiday magazine. This one is perhaps our most exciting ever, as it represents the first publication since the official completion of two new and notable Long’s locations. Debuting just before the holidays last year, our standalone store in Braintree has been off to a fantastic start in its first trip around the sun, raising the bar in luxury shopping for clients on the South Shore. Then in March, we opened a two-story retail destination on Newbury St. featuring an entire floor dedicated to renowned Swiss watchmaker Patek Philippe. If you haven’t been into either of our newest establishments yet, we hope to see you there — or in any of our other locations in Massachusetts and New Hampshire — this holiday season. When we decided to build our newest showrooms, we aimed to set an entirely new retail standard. Stop by either location, and you’ll immediately see what we mean. From modern, light finishes to rich, unexpected details, these novel showrooms were designed to enhance the way New Englanders experience some of the world’s most-loved jewelry and watch brands. Hospitality — which has always been a defining attribute for us — was central to every decision made when creating each space, as well. In addition to elegant private rooms and beautiful bar areas (perfect for toasting to your glimmering new purchases!), we’ve also partnered with fabulous local vendors to bring a little extra charm into our stores during special shopping occasions. Join us this season to experience some of this magic yourself. Of course, as we’ve opened new stores, we have naturally welcomed a bevy of new brands as well. From the award-winning Fernando Jorge, to celebrity darling Anita Ko, to Vhernier — one of the most exclusive jewelry labels in Europe — we are delighted to, once again, introduce both globally recognized as well as emerging designers into our collections, in time for the holidays and new year. We shine a spotlight on these designers and others throughout the magazine. Last but not least, on the heels of a successful diamond campaign last year, we rolled out the next generation of our beloved Long Live Love series. While our first videos were centered on bridal, engagement, and young love, our follow-up campaign acknowledges all of the wonderful milestones and moments that come thereafter. It is the ultimate celebration of a life well-lived. You can find a beautiful spread featuring some of our favorite scenes and fabulous diamonds beginning on page 44. All of this newness would be for nothing without you — our community. We can’t begin to tell you how much your support means to us, now more than ever, as we continue to write this new chapter in our nearly 150-year story. Happy new year, and long live love.
Rahaminov Diamonds Step Cut Lozenge Diamond Ring in 18K Rose Gold
HISTORY OF EXCELLENCE
A LONG’S STORY , SHORT
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New England’s love for Long’s began in 1878, when Massachusetts native Thomas Long established his jewelry business in the suburbs of Boston. Since then, the Long’s brand has become synonymous with integrity, trust, and accessible luxury, earning us a leading position in New England’s high- end jewelry and timepiece market. Today, we continue to operate as a family-owned business and are proud to offer clients throughout Massachusetts and New Hampshire six unique Long’s locations in which to discover the world’s most iconic and emerging brands.
In addition to well-established locations in Burlington, Peabody, and Nashua, we are also immensely proud of our brand-new standalone store in Braintree (opened in fall 2023) as well as two iconic showrooms on Newbury St. Our Rolex Boutique, which we introduced in 2021, is now accompanied on Luxury Row by a stunning new two-story shopping destination — Long’s Jewelers featuring Patek Philippe — which we premiered earlier this year. No matter where you encounter us, you’ll find the same core philosophy as the foundation of every Long’s establishment.
From north shore to south, from city to suburb, our family and our team is wholeheartedly committed to offering only the highest quality products and uncompromising service at the best possible value. This promise has permeated our business for nearly 150 years, and we look forward to delivering this same level of fervent passion and unrivaled hospitality for years to come.
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LONG’S BOUTIQUE
AT LONG’S LAST Visit Our New Boutique at 7 Newbury St.
Welcome to Long’s Jewelers at 7 Newbury St. — a fine jewelry destination in New England unlike any you’ve visited before. The boutique — which is nestled among luxury heavyweights and sits adjacent to the Public Gardens — is replete with magnificent diamond, gemstone, and precious metal creations crafted by some of the most highly-regarded designers in the world. Simply put, you won’t find these brands, let alone this caliber of jewelry, just anywhere. Our buyers — the absolute best in the business — have made it their mission to source exclusive styles and stones that are more than stunning and desirable. From wearable sculptures crafted by Italian designer Vhernier to celebrity favorite Bayco Fine Jewelry, the collections you’ll find at our Newbury St. boutique are also incredibly rare. Our collections, as well as our long-standing reputation as an approachable family-run jeweler who always puts clients first, are what
make our Newbury St. boutique so special. Our Back Bay location is more than just elevated; in true Long’s fashion, it’s warm and inviting as well. Customers who have shopped with us
before will recognize our knowledgeable staff, our friendly demeanor, and our overall commitment to making you feel welcomed and at home, from the moment you’re greeted by our concierge. We hope you’ll join us this
season and come experience what makes our Newbury St. boutique so exceptional.
Oscar Heyman Black Opal and Diamond Ring in Platinum
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LONG’ S + PATEK PHILIPPE
WELCOME TO
PATEK PHILIPPE
BO S TON
In March of this past year, after much anticipation, we debuted a new 4,600-square-foot Long’s showroom featuring world-renowned Swiss watchmaker Patek Philippe. Located in the heart of New England’s most exclusive shopping destination, the Patek Philippe showroom reintroduces one of the most illustrious Swiss watchmakers to Boston’s Back Bay and is currently one of the largest Patek Philippe spaces in the country.
BRAND HISTORY Patek Philippe was founded in 1839, and quickly set the standard for fine watchmaking around the globe. Currently the last Geneva- based and family-owned watch manufacturer, the company has always aimed for perfection by creating hand-finished timepieces of unrivaled quality and reliability that present a remarkable legacy to be handed down from one generation to the next. WARM & WELCOMING From comfortable sitting areas and a private VIP room to a friendly concierge, our Patek Philippe showroom marries our long- standing traditional approach to accessible
retail with premier hospitality. Clients familiar with Long’s and the experience we offer will feel both a familiar sense of approachability as well as the pure magic of interacting with some of the most highly sought timepieces. The space itself pays homage to the Swiss watchmaker’s aesthetic through luxury details. Furniture featuring warm wood and porcelain finishes; accents made from sumptuous materials; and distinguished branded touches — like an interactive digital experience detailing the history of Patek Philippe — enable clients to transport themselves into the prestigious world of fine Swiss timepieces from the moment they enter.
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“We are delighted to begin a new partnership with Long’s Jewelers and expand Patek Philippe’s presence on Boston’s Newbury Street. Boston has always been an important market for timepieces, and we are confident in Long’s ability
to represent Patek Philippe at the highest level, while providing an exemplary and personalized experience to local clientele. We look forward to inviting customers to explore our
EXPERT SERVICE All appointments are conducted by one of our industry-leading Patek Philippe advisors, each of whom possess the highest level of training, passion and expertise in this time- honored brand and its storied timepieces. Whether you’re a lifelong watch connoisseur or first time buyer, our team is ready to guide you through our private collections while providing an experience worthy of Patek Philippe.
SHARED FAMILY VALUES Our partnership with Patek Philippe has been nothing short of special, not only because of our long-standing reputation in the jewelry and timepiece market but because of the way we operate as a family-run business. As such, we embrace many of the same core values and demonstrate a shared commitment to upholding traditions of excellence, innovation and unparalleled customer service. Join us in our new showroom to experience firsthand how we are honoring this promise for Patek Philippe and its customers.
fine Swiss mechanical timepieces through the knowledge and passion of Long’s Jewelers.”
LISA JONES President, Patek Philippe USA
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CELEBRATIONS
LONG’S IN BRAINTREE Celebrating our first year
T
NEW BRAND EXPERIENCES Of course, our work is never done, and in the last year, we’ve continued to evolve our Braintree location to ensure the best experience for our customers. In addition to an exquisite diamond and bridal exhibition, you’ll also find vitrines filled with iconic designers like Marco Bicego and Roberto Coin, as well as emerging contemporary labels like Sorellina and Cadar. In addition, we’ve designed several immersive showrooms in which to engage with the world’s most prestigious jewelry and timepiece brands, including Rolex, TUDOR,
There’s a lot to love about Boston’s beautiful South Shore communities — gorgeous beaches, historic villages, upscale restaurants and amenities. And now, there is a new and elevated way to shop for the world’s finest jewelry and timepieces. The new Long’s Jewelers of Braintree has brought global luxury that one might expect to find on Newbury Street to clients residing between Boston’s southern city limits and Cape Cod. Since opening our doors last fall, the response from our customers has been truly spectacular. To those of you who have visited our new South Shore home: Thank you.
David Yurman, and Mikimoto. Step into these highly intentional spaces to find a mix of popular and classic styles as well as exclusive and one-of–a-kind pieces available in limited quantities to select jewelers in the country. It goes without saying, we are honored to be one of them.
LONG’S JEWELERS 150 Granite St, Braintree, MA 02184 Tel: (781) 356-5300
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DISCOVER OUR PRE-OWNED COLLECTIONS Pre-owned jewelry and timepieces shine in Long’s of Braintree, where we’ve focused on building a diverse assortment of vintage and estate jewels, as well as highly sought timepiece models from the likes of Audemars Piguet, Zenith, IWC, and others. From complicated dress watches to time-only sports models, we’re confident we can help you find a pre-owned timepiece that meets all of your horological desires. Clients interested in exploring Rolex Certified Pre-Owned timepieces will find a robust display in our Braintree location as well. The Rolex Certified Pre-Owned program allows clients the opportunity to purchase pre-owned watches that have been fully authenticated and serviced by Rolex. Each watch is adorned with a Rolex Certified Pre- Owned seal, which is delivered at the time of the sale and guarantees both authenticity as well as the watch’s proper functioning.
A MEMORABLE EXPERIENCE With 11,000 square feet to fill, events have taken on new meaning in our spacious Braintree location. From special gifting moments like Mother’s Day, to an impressive lineup of holiday trunk shows, to our annual bridal event, our team is committed to enriching every aspect of your visit from the moment you enter our store. Join us, and you’ll see what we mean. Whether you’re a regular client or just stopping in for the very first time, our team looks forward to creating a hospitable, memorable experience that’s sure to draw you back the next time you’re looking to treat yourself or a loved one.
ZYDO Paraiba and Diamond Drop Earrings in 18K White Gold
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DIAMONDS + GEMSTONES
UNEXPECTED & EXTRAORDINARY At Long’s, our passion for exceptional jewelry begins with a quest for the extraordinary — from rare gemstones to exclusive designs that captivate the senses and spark a connection. We believe that jewelry should tell a story — your story — and our carefully curated collections reflect that sentiment. From rare diamonds to innovative brands, we bring you the unexpected, where timeless elegance meets one-of-a-kind artistry, and modern heirlooms become celebrations of life’s most precious moments.
MAJESTIC BEAUTY
Few brands achieve unmatched craftsmanship and sophistication quite like Bayco. Introduced to our collection this year, the New York-based fine jeweler is known for pursuing the most exquisite precious gemstones in the world — a dedication you can feel in every bold and luxurious detail. Bayco offers wearers an experience that bridges history and high-class exclusivity. With this collection, royalty isn’t just a claim, it’s a reality.
1) Bayco Fine Jewelry Natural Purple Sapphire and Diamond Earrings in Platinum 2) Bayco Fine Jewelry Rose Cut Natural Purple Sapphire and Diamond Necklace in Platinum 3) Bayco Fine Jewelry Rose Cut Natural Purple Sapphire and Diamond Bracelet in Platinum
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DIAMONDS + GEMSTONES
BRILLIANT STACKS
We’ve entered an age where more is more. Layering diamonds — whether with stacked bands or tennis necklaces — is an intriguing trend that merges contemporary refinement with everyday edge. No matter how you wear them, these pieces are designed to make a statement, elevating any look with unmatched brilliance.
LEFT TO RIGHT: 1) Rahaminov Diamonds Tennis Necklace in 18K White Gold 2) Rahaminov Diamonds Multi-Shape Diamond Necklace in 18K White Gold 3) Rahaminov Diamonds Emerald Cut Graduating Diamond Necklace in 18K White Gold
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NATURAL ELEGANCE
At Long’s, we pride ourselves on offering an extensive collection of natural diamonds that reflect timeless glamour and modern finesse. From classic round to fancy-shaped stones, our selection is as diverse in offering as it is magnificent in quality.
25 | LONG’S JEWELERS MAGAZINE 1) Long’s Signature Collection Radiant Cut Diamond Ring in Platinum 2) Long’s Signature Collection Emerald Cut Diamond Band in Platinum 3) Long’s Signature Collection Radiant Cut Diamond Band in Platinum
RARE + REMARKABLE
SCULPTED PERFECTION
Sculptural beauty and effortless simplicity are boundless with Vhernier. Exclusively available at Long’s in Boston, Vhernier’s designs are a testament to masterful craftsmanship. Vhernier’s commitment to excellence is especially evident in their use of unique metals like ebony and titanium, setting their designs apart from any other brand. Each style is thoughtfully designed for the discerning wearer who seeks pieces that are not only iconic but also completely original. Handcrafted in Italy, Vhernier’s collections merge traditional fine jewelry skills with modern techniques — an ideal combination for those who appreciate collections inspired by both ageless and contemporary aesthetics.
We invite you to explore Vhernier this season — jewelry that transcends the ordinary.
1) Vhernier Calla Necklace in 18K Rose Gold and Ebony 2) Vhernier Calla Earrings in 18K Rose Gold
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DESIGNER SPOTLIGHT
Temple St. Clair GEMS OF THE COSMOS
Temple St. Clair’s journey into the world of fine jewelry began in the heart of Florence, Italy in 1986, where she collaborated with the prestigious Florentine goldsmiths guild. This collaboration laid the foundation for her brand’s exquisite craftsmanship, making her the first fine jeweler to be featured at Barneys New York. Temple St. Clair continues to enchant collectors today with her playful yet sophisticated approach to jewelry design. With collections that have graced prestigious venues like the Louvre, her creations are renowned for their artistic prowess, combining rare colored gems with intricate gold work to tell stories of the earth and the cosmos.
Her signature styles, including iconic rock crystal amulets, triple granulation, and archer’s granule, reflect her deep appreciation for classical techniques. Each piece is more than just jewelry; it’s wearable art. From the rare Australian Black Opal to the vibrant hues of sapphires and garnets, Temple St. Clair’s High Jewellery collection showcases her passion for the world’s rarest gemstones. Each piece is a testament to her dedication to blend tradition with innovation, ensuring her legacy as a modern master of the craft.
1) Tolomeo Ring with Lightening Ridge Australian Black Opal, Paraiba Tourmalines, Tsavorite Garnets, and Sapphires in 18K Yellow Gold 2) Multi-Gemstone Rainbow Link Bracelet in 18K Yellow Gold
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DESIGNER SPOTLIGHT
“I WANT MY JEWELRY TO BE ABOUT MOVEMENT, RHYTHM, AND SENSUALITY.”
Fernando Jorge MASTER OF FLUID ELEGANCE & SENSUAL DESIGN
A name synonymous with fluidity, sensuality, and elegance, Fernando Jorge continues to captivate the world of fine jewelry with each collection. Born and raised in Brazil, Jorge’s design aesthetic is deeply rooted in his heritage, where the effortless organic forms of his homeland come alive in his pieces. His journey began at the age of 22, when he first crafted jewelry in São Paulo before moving to London to pursue a Master of Jewelry Design at Central Saint Martins. Fernando Jorge’s inspiration is also drawn from history, architecture, and the soft curves of the female form. Combining the
rhythmic fluidity of Brazil’s most prominent artists and architects, like Oscar Niemeyer, with a modern, sharp design sensibility, every Fernando Jorge piece is designed to move freely with the body, becoming an extension of the wearer. Slipping on a piece of Fernando Jorge jewelry, whether it’s from the Flame, Fluid, or Stream collections, is like draping yourself in a work of art — one that effortlessly enhances your natural features, empowering you with confidence and grace through its exquisite craftsmanship and passionate design.
CLOCKWISE FROM TOP LEFT: 1) Fluid Pavé Diamond Small Earrings in 18K Yellow Gold 2) Flame Small Necklace in 18K Yellow Gold 3) Diamond Disco Ring in 18K Yellow Gold 4) Stream Lines Medium Loop Earrings in Mother of Pearl and 18K Yellow Gold 5) Fluid Pavé Diamond Small Ring in 18K Yellow Gold
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DESIGNER SPOTLIGHT
Etho Maria TIMELESS PIECES OF IMPECCABLE QUALITY
For decades, Etho Maria has been world-renowned as a well- established atelier specializing in high jewelry making. Each piece of fine jewelry is made in the brand’s atelier by experienced artisans, all masters in their craft. Having been an integral part of the house for many years, these experts share the same passion for detailed, precise handwork with Etho Maria.
Following this vocation for perfection, it is not uncommon for some of the more elaborate Etho Maria jewels to take well over one thousand hours of devoted handwork. Collection after collection, seamless continuity and a dedication to effortless beauty underline the ever-evolving Etho Maria heritage. Every jewel is intricately crafted using the most innovative technology and highest quality gems.
ETHO MARIA HEAD OFFICES ARE FOUND IN ATHENS, MILAN, AND MIAMI.
1) Black Ceramic and Diamond Coil Ring in 18K White Gold 2) Black Ceramic and Diamond Ring in 18K White Gold 3) Black Ceramic and Diamond Bypass Ring in Platinum 4) Black Ceramic and Diamond 3-Row Ring in 18K White Gold 5) Black Ceramic and Pavé Diamond Link Drop Earrings in 18K White Gold 6) Black Ceramic and Pavé Diamond Link Bracelet in 18K White Gold
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DESIGNER SPOTLIGHT
“I WANT TO CREATE SOMETHING LUXURIOUS WITH A SEXLESS FEEL INSPIRED BY THE ENDLESS UNIVERSE,”
EXPLAINS MAOR. “MY PIECES ARE DEFINED BY THE WEARER, RATHER THAN MAN-MADE CONVENTION.” Maor REFINED JEWELRY FOR ALL
Every jewelry designer takes vision, innovation, and tradition and turns them into something special. MAOR takes that a step further. Founded by Maor Cohen, MAOR bridges the gap between tradition and modernity, crafting gender-neutral pieces that redefine the art of adornment. What started as a men’s jewelry line under the iconic M.Cohen label has evolved into a collection that celebrates individuality, regardless of gender. Each MAOR piece is meticulously handcrafted using the finest ethically sourced diamonds, gemstones, and precious metals. Influenced by the raw beauty of nature and with the dedication to craft precious heirlooms, MAOR jewelry tells a story — your story.
Whether stacked or worn solo, these pieces make a bold statement while redefining masculine luxury. Maor’s journey began at 13, designing jewelry in his seaside hometown. Today, his designs are coveted by celebrities and tastemakers alike. Yet, at its core, MAOR is about connection, exemplified by its signature Orbital Design™ — which allows wearers to feel gemstones against their skin — and through the personal touch behind every handmade creation. Crafted with intention and passion, MAOR offers jewelry that’s not just an accessory but a reflection of who you are.
CLOCKWISE FROM TOP LEFT: 1) Cuadie Bracelet in 18K Yellow Gold 2) Unity Curb Link Bracelet in Silver 3) Dryp Bracelet in 18K Yellow Gold 4) Pilla Bracelet in 18K Yellow Gold 5) Parihelion Bracelet in Silver
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DESIGNER SPOTLIGHT
“I LOVE THAT MY CLIENTS, WITH THEIR STYLE AND PERSONALITY, BRING THEIR OWN WORLD TO MY CREATIONS. MY JEWELRY BECOMES PART OF THEIR EVERYDAY LIFE. EVERY WOMAN IS UNIQUE, AND THERE ARE ENDLESS WAYS TO WEAR LR.”
Lauren Rubinski BOLD CREATIONS WITH PARISIAN FLAIR
There’s nothing more gratifying than putting on a piece of jewelry that feels as though it was made just for you. Known for her groundbreaking approach to gold shaping, Lauren Rubinski’s creations offer a second- skin feel that effortlessly blends refinement with boldness. Designed with meticulous attention to detail and craftsmanship, each piece not only dazzles with its originality but also endures with its timeless elegance. Handcrafted in the heart of Tuscany under the care of family- run workshops, Lauren Rubinski’s pieces are a testament to Italian craftsmanship. Each piece embodies a seamless blend of tradition and modernity — offering unique quality and comfort while maintaining style without compromise. Whether worn as a statement piece for a glamorous event or as a subtle touch of luxury in your daily attire, Lauren Rubinski’s jewelry invites you to explore a world where grace meets innovation — where each piece tells a personal story, ready to integrate into your style seamlessly.
CLOCKWISE FROM TOP LEFT: 1) Small Diamond Heart Charm in 14K Yellow Gold 2) Diamond Cut Chain Necklaces in 14K Yellow Gold with Clover and Sign Pendants 3) Bruno Baby Puzzle Pendant in 14K Yellow Gold 4) Hatching Ball in 14K Yellow Brushed Gold 5) Louise Small Chain Diamond Love Bracelet in 14K Yellow Gold
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TRENDING NOW
THE TREND EDIT
When it comes to fashion and fine jewelry, inspiration can be found practically everywhere. So, what are we inspired by right now? From retro gold details to runway-inspired hues, each piece featured in our roundup of trends indulges you in luxury, craftsmanship, and above all, quality.
Ready to refresh your style? The trends of the season start here.
Charmed If jewelry is all about self-expression, then symbolic charms are the ultimate way to add a personal touch to your fine jewelry collection. This season, we’ve curated a positively charming collection of gold and gemstone medallions to wear alone or mixed in with your everyday favorites.
CLOCKWISE FROM TOP LEFT: 1) Fernando Jorge Diamond Celestial Pendant in 18K Yellow Gold 2) Azlee Handmade Chain in 18K Yellow Gold 3) Azlee Diamond Compass Coin Charm in 18K Yellow Gold 4) Azlee Custom Fingerprint Coin with Diamond Bail in 18K Yellow Gold 5) Anita Ko Spike Whistle in 18K Yellow Gold 6) Suzy Landa Green Tourmaline Puffy Heart in 18K Yellow Gold LEFT TO RIGHT LOLLI PENDANTS ALL BY SUZY LANDA IN 18K YELLOW GOLD: 1) Rubellite and Diamond 2) Pink Sapphire and Diamond 3) Pink Tourmaline and Diamond 4) Garnet and Diamond 5) Yellow Tourmaline and Diamond 6) Green Tourmaline and Diamond 7) Peridot and Diamond 8) Green Tourmaline and Diamond 9) Blue Zircon and Diamond
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TRENDING NOW
Runway-Ready Rings We can’t think of a better way to ring in the holidays than with a dazzling cocktail ring inspired by the rich, earthy color palette seen everywhere during New York Fashion Week. While vibrant gemstones are ever-present in the world of fine jewelry, we’re embracing these energetic accents with a thoughtful selection of six show-stopping rings reminiscent of the runway.
TOP ROW LEFT TO RIGHT: 1) Tate Fancy Brown Cabochon Tourmaline in 18K Yellow Gold 2) Long’s Signature Collection Oval Cut Yellow Sapphire in Platinum 3) Bayco Fine Jewelry Vivid Orange Step Cut Sapphire in 18K Yellow Gold BOTTOM ROW LEFT TO RIGHT: 4) Eclat Jewels Rubellite and Diamond Ring in 18K Yellow Gold and Platinum 5) Marco Bicego London Blue Topaz and Diamond Ring in 18K Yellow Gold 6) Eclat Jewels Peridot and Diamond Ring in Platinum
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TRENDING NOW
Retro Femme What goes around comes around, making this season all about details from bygone eras. Love knots? Why not! Or try a bold gold statement style reflective of the ’60s and ’70s, polished to perfection for a dramatic yet distinctly lady-like look.
CLOCKWISE FROM TOP LEFT: 1) Cadar Water Necklace in 18K Yellow Gold 2) Anita Ko Pavé Diamond Double Fan Earrings in 18K Yellow Gold 3) Mikimoto South Sea Pearl Necklace in 18K Yellow Gold 4) Long’s Signature Collection Love Knot Button Earrings in 18K Yellow Gold 5) Long’s Signature Collection Wide Dome Button Earrings in 18K Yellow Gold 6) Long’s Signature Collection Oval Dome Button Earrings in 18K Yellow Gold
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Beyond Basics No jewelry collection is complete without a classic diamond pendant. And while you’ll find simple solitaire stones in abundance at Long’s, we’ve also stepped up our collection with dozens of pendants that go way beyond the basics. Unexpected details — like edgy paperclip chains, fancy-cut gems, and lavish bezel settings — make these sophisticated staples perfect for wearing alone or as part of a larger layered look.
LEFT TO RIGHT: All pendants by Tate 1) Bezel Set Marquise Cut Diamond Pendant in 18K Yellow Gold 2) Diamond Pendant on Paperclip Chain in 18K White Gold 3) Bezel Set Pear Cut Diamond Pendant in 18K Yellow Gold 4) Bezel Set Diamond Pendant in 18K White Gold 5) Asscher Cut Diamond Pendant in 18K Yellow Gold
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Rafael by
JBSTAR.COM
Long’s Signature Collection Platinum Emerald Eternity Band Mémoire 18K White Gold Oval Eternity Band JB Star 18K White Gold Emerald Diamond Bangle
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LONG LIVE LOVE
At Long’s, we are all about love — which is why we’re thrilled to share the next generation of our beloved campaign: LONG live CELEBRATIONS.
Long Live Love.
While our first campaign launched as a series of videos and advertisements centered on bridal, engagement, and young love, our follow-up campaign acknowledges all of the wonderful milestones and moments that come thereafter. In the following pages, we pay tribute to the ultimate celebration of a life well-lived.
We hope you love it.
View videos here
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Long’s Signature Collection Platinum Round Diamond Ring Rahaminov Diamonds 18K White Gold Diamond Studs Rahaminov Diamonds 18K White Gold Bezel Set Marquise Diamond Necklace Rahaminov Diamonds 18K White Gold Bezel Set Marquise Diamond Bracelet
LONG live CELEBRATIONS.
LONG live FINE DETAILS.
Long’s Signature Collection Platinum Round Diamond Ring Rahaminov Diamonds 18K White Gold Bezel Set Marquise Diamond Bracelet
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Long’s Signature Collection Platinum Emerald Eternity Band Rahaminov Diamonds 18K White Gold Diamond Studs
LONG live SOULMATES.
Long’s Signature Collection Platinum & Yellow Gold Yellow Diamond Ring Fernando Jorge 18K Yellow Gold Diamond Sequence Bracelet Fernando Jorge 18K Yellow Gold Clarity Drop Earrings
LONG live DATE NIGHT.
Long’s Signature Collection Platinum & Yellow Gold Yellow Diamond Ring Fernando Jorge 18K Yellow Gold Diamond Sequence Bracelet Fernando Jorge 18K Yellow Gold Clarity Drop Earrings Mémoire Platinum 5 Stone Diamond Band
LONG live SPONTANEITY.
LONG live QUIET MOMENTS.
Mémoire Platinum 5 Stone Diamond Band
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PRE-LOVED @ LONG’S
WHAT’S OLD IS NEW
PRE-OWNED JEWELRY & TIMEPIECES
The vintage and estate market has seen a remarkable revival in recent years as clients in search of fine jewelry and timepieces have come to adore the charm and craftsmanship of pre-loved treasures. For those seeking the perfect vintage or estate piece, our pre-owned collections offer a wide assortment of unique antique finds, signed modern heirlooms, and
fine pre-owned timepieces — many of which come from celebrated brands. Our assortment wouldn’t be possible without the guidance of true vintage and estate experts, Julie Khouri and James Hudson. Together, they procure and curate impressive collections for all tastes, and they’re here to add a personalized touch
to your pre-owned jewelry and timepiece trove. In this Q&A, Julie and James share more about what makes our collections so special; about the evolution of the category; and about how to build your individual collection — whether you’re a life-long vintage and estate aficionado or a first-time buyer.
CLOCKWISE FROM TOP LEFT: 1) Long’s Estate Collection Curb Link Bracelet in 14K Yellow Gold 2) Long’s Estate Collection Antique Diamond Shirt Studs in 18K and 14K Yellow Gold 3) Estate Patek Philippe 3940J Perpetual Calendar in Yellow Gold 4) Long’s Estate Collection European Cut Diamond Ring in 14K Two-Tone Gold 5) Estate David Webb Harlequin Enamel Cufflinks in 18K Yellow Gold
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PRE-LOVED @ LONG’S
What sets our collection of pre-owned jewelry and watches apart?
What styles or pieces are you most excited about from our estate collection this season? Julie: I personally get excited about our period pieces — some are over 100 years old! We have a small selection of stunning period rings with old cut diamonds that are in incredible condition. It feels so special to be able to have a product in our collection that is no longer made. James: As we continue to grow, we’ve seen an influx of interesting and complicated timepieces, both modern and vintage, from brands such as Patek Philippe, Audemars Piguet and Lange, which is incredibly exciting for any watch aficionado.
Julie: We take pride in having one of the largest vintage and estate collections in New England. From period pieces to exquisite high-end designer styles, we truly have something for everyone. James: The breadth of product across our six locations enables us to connect with both those interested in getting their first pre-owned watch as well as being able to serve serious collectors looking for that rare and special piece to complete their collection. It goes without saying, but we’re also very proud of the fact that we’re RCPO partners in both our Braintree and Nashua locations.
CLOCKWISE FROM TOP LEFT: 1) Long’s Estate Collection Antique Edwardian Sapphire and Diamond Bow Pin in Platinum 2) Long’s Estate Collection Art Deco Diamond Charm Bracelet in 18K White Gold and Platinum 3) Long’s Estate Collection Antique Diamond Drop Earrings in Platinum 4) Long’s Estate Collection Antique Sapphire and Diamond Ring in Platinum
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PRE-LOVED @ LONG’S
What featured brands do we carry and look for when buying pre-owned jewelry and timepieces? Julie: We are constantly looking for top tier products and brands such as Van Cleef & Arpels, Cartier, Bulgari, Tiffany & Co., etc. One-of-a-kind period pieces are also something we are excited to carry and receive. We are always looking for quality gemstones and diamonds — we love incorporating color into our collection! James: As an RCPO dealer in New England, we’re proud to boast a wide assortment of both modern and vintage RCPO watches. We are always thrilled when a new product becomes available.
Can you tell us more about the buying and selling process?
What advice would you give someone who is purchasing vintage jewelry or a pre-owned timepiece for the first time? Julie: Think about what you want your starting collection to look like; how do you want to add on to it? It’s also important to shop with a trusted jeweler. At Long’s, maintaining the integrity of the jewelry is our priority; we refurbish and authenticate a majority of the pre-owned products we receive so they’re practically like-new. James: Shop with Long’s! We’re fortunate to have one of the widest assortments of pre-owned timepieces in New England, and one of our knowledgeable sales associates will be on hand to assist you in the start of your journey.
Julie: Most of the jewelry we buy comes from private collections. This is the first time these pieces are available to purchase in the secondary market, which is important and exciting to us because it means the jewelry is fresh to our vintage jewelry collectors. James: We’re incredibly proud and grateful to say that all of our pre-owned timepieces are sourced organically through our current customer base. This allows us to stand behind the product, knowing it comes from trusted sources. Our watch experts then authenticate and test the timepieces to ensure they’re up to standard, and we offer a two-year guarantee with every watch.
CLOCKWISE FROM TOP LEFT: 1) Estate Tiffany & Co. Schlumberger Diamond Flame Earrings in 18K Yellow Gold and Platinum 2) Estate Tiffany & Co. Schlumberger Diamond Paris Flame Brooch in 18K Yellow Gold and Platinum 3) Estate Cartier Stainless Steel Tank Watch 4) Estate Verdura Black Jade and Diamond Polka Dot Ring in 18K Yellow Gold 5) Estate Buccellati Leaf Cuff in 18K Yellow Gold
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TIME ZONE
Oyster Perpetual GMT-Master II
THE COSMOPOLITAN WATCH
The Oyster Perpetual GMT-Master II is designed to display the time in two different time zones simultaneously. Robust and functional, it is the ideal watch for criss-crossing the globe.
BORN TO TRAVEL With its two time-zone display, the GMT-Master, launched in 1955, was originally developed as a navigation instrument for professionals criss-crossing the globe. Heir to the original model, the GMT-Master II was unveiled in 1982 with a new movement ensuring ease of use. Its combination of peerless functionality, robustness, and distinctive aesthetics made it an icon.
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L aunched in 1955, the GMT-Master witnessed the rapid expansion of intercontinental travel in the latter half of the 20th century. It even became the official watch of Pan American World Airways, the most prominent American international airline at the time. The GMT-Master, a true “tool watch”, evolved continually to offer increasing technical performance. In 1982, Rolex introduced a new movement that allowed the hour hand to be set independently of the other hands. To clearly mark this evolution, the model fitted with the optimized movement was named the GMT-Master II.
One instrument, several time zones
OYSTER PERPETUAL GMT-MASTER II 40 mm, Oystersteel, black lacquer dial, bidirectional rotatable bezel fitted with a 24-hour graduated Cerachrom insert in gray and black ceramic, Oyster bracelet, calibre 3285.
The GMT-Master II has an instantly recognizable design with a graduated bezel insert, which is available in various dual-color combinations — the lower half symbolizing daytime and the upper signaling night-time. With traditional hour, minute, and seconds hands, its triangle-tipped 24-hour hand and bidirectional rotatable bezel with a 24-hour graduated Cerachrom insert, the GMT- Master II can display the time in two time zones simultaneously: either the local time and the reference time, or the local time and that of an alternative time zone. The latest GMT-Master II is equipped with calibre 3285, a self-winding mechanical movement entirely developed and manufactured by Rolex. A consummate demonstration of technology, it offers outstanding performance in terms of precision, power reserve, convenience and reliability. It is fitted with the exclusive blue Parachrom hairspring and also incorporates the patented Chronergy escapement. The movement’s power reserve extends to approximately 70 hours. High-technology ceramic The Cerachrom bezel insert is manufactured in a single piece by Rolex from extremely hard ceramic. This high-tech material is virtually
The GMT-Master II has an instantly recognizable design with a graduated bezel, which is available in dual-color combinations.
A year later, the gray and black insert was introduced on the Oystersteel version of the watch — a material that celebrates the identity of the original model, which was only available in steel at its launch. Superlative chronometer certification Like all Rolex watches, the GMT-Master II is covered by the Superlative Chronometer certification. This designation testifies that every watch leaving the brand’s workshops has successfully undergone a series of tests conducted by Rolex in its own laboratories, according to its own criteria. The Superlative Chronometer status is symbolized by the green seal that comes with every Rolex watch and is coupled with an international five-year guarantee.
scratchproof and keeps its vibrant colors over time. Rolex broke new ground in 2013 when it introduced its first two-color, single-piece ceramic bezel insert — blue on one half and black on the other. One year later, the brand released a Cerachrom insert in red and blue — the GMT-Master’s original colors. It carried out pioneering research to develop a red ceramic corresponding to its aesthetic and quality criteria. Over the years, Rolex presented other color combinations such as brown and black (2018), and green and black (2022) — on a version with the crown and crown guard on the left side of the case and the date display at 9 o’clock. In 2023, a gray and black Cerachrom insert was unveiled on a yellow Rolesor version of the GMT-Master II as well as on a version entirely crafted from 18k yellow gold.
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grand-seiko.com
#SLGC001
Evolution 9 Collection Mechanical Hi-Beat 36000 72 Hours Chronograph
TIME ZONE
MODERN INTERPRETATIONS OF CLASSIC STYLE Many of the great watch brands we represent at Long’s boast incredible archives of classic timepieces with designs that remain as appealing today. These timeless silhouettes are sometimes revived for a whole new generation to enjoy, but refreshed with modern updates to suit the tastes and expectations of contemporary watch buyers.
M
HERE IS A SELECTION OF SOME OF OUR FAVORITE FINE TIMEPIECES THAT OFFER MODERN INTERPRETATIONS OF CLASSIC STYLES.
GRAND SEIKO EVOLUTION 9 SLGW003 For the first time in more than 50 years, Grand Seiko announced a new hand-wound high-beat movement, the Caliber 9SA4. The movement debuted in a new dress watch belonging to the Evolution 9 Collection, a line inspired by the continuation of the Grand Seiko Style established in 1967. The case and clasp are made of Grand Seiko’s Brilliant Hard Titanium, an alloy brighter than traditional titanium, allowing the Zaratsu-polished surfaces to appear even more radiant.
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TIME ZONE
TUDOR BLACK BAY 58 GMT The Black Bay 58 is named after the year when the first TUDOR diver’s watch waterproof to 200 meters was introduced. The TUDOR Black Bay 58 GMT is an entirely new model, evocative of an era when the novelty of jet-setting across time zones was matched by glamorous and elegant style. The stainless steel case is home to TUDOR’s new mid-size GMT Manufacture Caliber and is decorated with warm hues of burgundy, black, and gilt on the bezel.
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OMEGA SPEEDMASTER MOONWATCH Already renowned as the most iconic chronograph on Earth, the Omega Speedmaster Moonwatch is newly available with a lacquered white dial. The inspiration for this new look is the white, black, and red colors of astronaut spacesuits. The stainless steel timepiece is presented on a comfortable and vintage-inspired stainless steel bracelet with five arched links per row. What’s more, the black bezel includes the famous “Dot over Ninety” detail on the tachymeter scale, similar to those found on the earliest Speedmaster models.
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TIME ZONE
TAG HEUER CARRERA CHRONOGRAPH Introduced in 1963, the Carrera has defined the chronograph genre for over six decades. TAG Heuer continues its tribute to a rich heritage with the introduction of the latest Carrera Chronograph, inspired by the reference 7753 SN from the late 1960s. This exceptional timepiece, with a steel case topped with a sapphire crystal reminiscent of 1970s models, blends historical reverence with cutting-edge design. Powering the classic-looking “Panda” chronograph is the in-house Heuer 02 movement with 80 hours of power reserve.
ORIS DIVERS SIXTY-FIVE The new Oris Divers Sixty-Five Calibre 400 watch combines the classic look of the watchmaker’s 1960s diving watch with its next-gen in-house mechanical movement — visible through the sapphire crystal caseback. The stainless steel case is equipped with a matching monochromatic unidirectional timing bezel while the eye-catching shimmering green dial forgoes a date window for appealing design symmetry. Water resistant to 100 meters and fitted with a stainless steel bracelet, this retro-styled tool watch is ready for any underwater adventure.
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SANTOS DE CARTIER SKELETON In 1904, Cartier created the world’s first pilot wristwatch for pioneering aviator Alberto Santos-Dumont. Over a century later, the Santos remains a mainstay in Cartier’s catalog, available in various iterations. The Santos de Cartier Skeleton is a particularly modern take on the Cartier classic, featuring a striking open-worked dial for an expansive view of the skeletonized manual-winding Caliber 9611 inside the steel case. The watch is accompanied by a steel bracelet and an additional blue alligator strap, easily interchangeable via the QuickSwitch system.
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By Celine Simon
TIME ZONE
Pat e k Philipp e
W
hether one considers the precious perpetual calendars — classic Grand Complications par excellence — or the ingenious Annual Calendar, which the manufacture patented in 1996, Patek Philippe offers a wide range of calendar watches distinguished by their exterior features and their particular display mode. The range has become even more extensive with the addition of the platinum In-Line Perpetual Calendar Reference 5236P-010 and the white gold Annual Calendar Reference 5396G-017.
IN-LINE PERPETUAL CALENDAR Reference 5236P-010
In 2021, Patek Philippe unveiled a new perpetual calendar with day, date, and month indications in one large aperture at the 12 o’clock position. Equipped with its distinctive patented display mode, this timepiece was launched in a platinum case framing a blue dial with a black gradation to the periphery. The manufacture is now revisiting this platinum model, endowing it with a rose-gilt opaline dial of vintage inspiration presenting faceted baton-style applied hour markers and faceted baton-style hands, all in charcoal-gray white gold. The in-line perpetual calendar Reference 5236P-010’s elegant 41.5 mm platinum case, which is entirely hand-polished, is set with a diamond at 6 o’clock. Completing the new rose-gilt opaline is the hand-stitched shiny chocolate brown alligator leather strap with square scales, furnished with a platinum fold-over clasp. The Caliber 31-260 PS QL ultra-thin self-winding movement is notable for its additional module, awarded three patents, and its mini-rotor in platinum increasing the winding power. The movement can be admired through the sapphire crystal case back and it supplies up to 48 hours of power reserve.
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Cal e ndars
ANNUAL CALENDAR Reference 5396G-017
With its double day/month aperture at 12 o’clock, date aperture at 6 o’clock, and its subsidiary 24-hour dial incorporating a moon-phase display, the men’s Annual Calendar Reference 5396, launched in 2006, has established itself as a firm favorite. Patek Philippe is now bringing out a new version in 18 karat white gold. The 38.5 mm white gold case (11.2 mm thick) features a blue sunburst dial with a black gradient at the rim, lit discreetly by the radiance of twelve baguette-cut diamond hour markers (0.26 ct). This elegant contrast plays up the extreme restraint and legibility of the dial design, with its faceted dauphine-style hands in white gold and slender sweep seconds hand. An alligator leather strap in shiny navy blue echoes the dial color. It is secured by a fold-over clasp in white gold. This new Annual Calendar Reference 5396G-017 houses the Caliber 26-330 S QA LU 24H self-winding movement, visible through the sapphire crystal case back, with a power reserve of up to 45 hours and operates at 28,800 beats per hour. The movement requires only one manual adjustment per year, at the end of February.
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VENETIAN PRINCESS
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AS A LONG’S VIP , YOU DESERVE THE VERY BEST OF EVERYTHING . PLEASE ENJOY THESE GIFTS.
$ 100 your gift of towards your purchase Valid on Purchases from $400 to $2,499*
Look Inside the Magazine For Your SPECIAL VIP OFFERS! *
*Offer is valid for $100 off the retail price of your next purchase of $400 to $2,499 at any Long’s location or LongsJewelers.com. Offer valid on one item. For in-store use, this certificate must be presented at time of purchase to receive offer. For online use, enter code HOLIDAY100 at checkout. This offer cannot be combined with any other discount, offer, accommodation or promotion, and is not valid for gift certificate purchases or repairs. Certain restrictions apply. Not valid on prior purchases or bill payments. Offer is valid through December 31, 2024. Excludes Rolex, Patek Philippe, Tudor, David Yurman, and other select vendors. One offer per customer allowed. Offer is non-transferable. Offer not valid at the 8 Newbury Street location. *Offer details and coupons are located on page 70.
$ 500 your gift of towards your purchase
**Offer is valid for $500 off the retail price of your next purchase of $2,500 or more at any Long’s location or LongsJewelers. com. Offer valid on one item. For in-store use, this certificate must be presented at time of purchase to receive offer. For online use, enter code HOLIDAY500 at checkout. This offer cannot be combined with any other discount, offer, accommodation or promotion, and is not valid for gift certificate purchases or repairs. Certain restrictions apply. Not valid on prior purchases or bill payments. Offer is valid through December 31, 2024. Excludes Rolex, Patek Philippe, Tudor, David Yurman, and other select vendors. One offer per customer allowed. Offer is non-transferable. Offer not valid at the 8 Newbury Street location. Valid on purchases of $2,500 or more**
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