LUXE + LE I SURE
By Annie Watson
Athleisure
Attitude
W
While brands like Ralph Lauren have been doing sophisticated sportswear for decades, in recent years, athleisure wear has taken over as America’s go-to casual look, surpassing denim in popularity for both men and women. This trend reflects significant shifts in lifestyle, fashion preferences, and cultural values — and there are several factors behind the transition.
One of the primary reasons for the rise of athleisure fashion is its unparalleled comfort and functionality. Materials like spandex, nylon, and moisture-wicking fabrics provide a level of comfort that denim simply cannot match. Greater flexibility and breathability make it ideal for countless activities, like running from barre to brunch and beyond. As the general population prioritizes comfort in their daily life, athleisure wear has become more acceptable as daily wear and the preferred choice among the masses for casual attire.
40 WESTON JEWELERS MAGAZINE
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