STORE NEWS
state of Roswell The
The Jeweler’s Workshop A large glass wall now gives you a direct view into our in- house jeweler’s workshop. Inside this room, some of the industry’s finest jewelers design, create, repair, restore, and rework pieces entirely on-site. What used to happen behind the scenes is now visible the moment you walk in. Watch Workshop Just beside the jewelers is a brand new watch workshop. This space expands our in-house service capabilities and gives you a closer look at the craftsmanship behind every timepiece repair and restoration. New Watch Boutiques Cartier now occupies its own 500-square-foot boutique, located where our bridal department used to be. Additionally, five other watch brands have been given fully built-out spaces of their own, extending toward the back of the store for a more comfortable and private shopping experience. The Bridal Boutique Our new 800+ square-foot Bridal Boutique — dedicated entirely to engagement rings and wedding bands — is thoughtfully positioned near our jewelers. Now, those interested in custom design can move seamlessly from browsing to building something completely their own, with the help of our talented jewelers and diamond experts.
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Since 1974, you’ve shared some of your most meaningful moments with Brown & Co. Jewelers. Now, we’re excited to invite you to one of ours: the complete transformation of our Roswell store. Instead of closing our doors during the renovation, we decided to stay open and continue operating as usual. We wanted to share this process with the same community that has shaped us for more than fifty years. While challenging at times, the evolution of our Roswell store has been incredibly special. So, here’s just a little reminder of how far we’ve come and a glimpse of what’s ahead.
WHAT’S TAKEN PLACE? With the holiday season upon us, we’re proud to unveil several completed aspects of the renovation. Each space reflects the craftsmanship and care that have always been at the heart of what we do.
ON THE HORIZON Next, our attention turns to the center of the showroom, where new cases and displays will pull the space together by year’s end. In 2027, our exterior renovation will complete the transformation, bringing the Roswell project to a close.
We’re so grateful to share the Roswell journey, and we can’t wait to welcome you in to see it for yourself.
10 | BROWN & CO. JEWELERS MAGAZINE
11 | BROWN & CO. JEWELERS MAGAZINE
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