Simon Ghanimian came to the United States from Armenia with only $200 in his pocket. He saved up enough money to obtain materials to make jewelry and began selling his creations by going door-to-door. Later, he moved to Los Angeles to open his own business. Today Simon G. blends inspiration from jewelry history with modern and bold details to create a unique and exquisite range of jewelry designs.
SIMON G. “My parents handed down the values of honest, hard work to all their children. We were taught that if you could build something with your hands, you’d never go hungry. When I first came to America, I had $200 in my pocket and a dream of going to college to be an engineer. But when I tried to sign up for classes in New York, they were thousands of dollars! Luckily, I had a relative working in the diamond district who invited me to work there and save up for school. I started setting diamonds and soon fell in love with the process, artistry, and details of jewelry making. Before long, what started as a hobby became a passion. I began making my own designs in my spare time and saving up for more jewelry-making materials instead of classes. “My, how things have changed since then. Now, Simon G. has many designers from all around the world, and our handcrafted work is sold in over 900 stores across North America. As proud as I am of what we’ve accomplished, I still get my biggest thrill from creating a new piece. Sitting down and sketching out an idea is as magical to me now as it was the very first time I did it, whether it’s a traditional wedding ring or a bracelet with multicolored gemstones.”
LIFELONG PURSUIT OF BEAUTY
One-of-a-Kind Opal Necklace: $6,380 Available for purchase only at Diamonds Direct in St. Petersburg, FL.
Yellow Gold Diamond Mosaic Ring: $3,344
Yellow Gold Fashion Ring: $3,476
-- Simon Ghanimian
FOCUS ON QUALITY Simon G. is committed to producing only the finest quality jewelry in order to do justice to their creative visions. As a concept is formed into reality, the jewelry piece is monitored at 10 separate quality-control stations. Metals are alloyed in- house to ensure enduring hardiness and perfectly matching color tones. Details are celebrated in extraordinarily delicate beadwork, filigree, and engraving that set their pieces apart. All pieces are polished, not only on the top surface, but also on the back, interior, and underneath the stones to create the most light-reflecting surfaces.
12 • DIAMONDS DIRECT
Powered by FlippingBook