Natural fancy intense-color diamonds are rare: for every colored diamond found, including yellow, blue, and pink, there are at least 10,000 colorless ones. For yellow diamonds, the deeper, purer, and more saturated colors are usually the rarest, most costly, and most desirable. Diamonds are the hardest of all gemstones and, therefore, reflect light with a brilliance that outshines all others. Colored diamonds have emerged as a favorite gemstone because of this unique glow. And because they are so rare, they make a unique style statement when set in jewelry. Yellow might be the most desired and Diamonds Direct has an incredible selection to choose from. After all, it’s his love of yellow diamonds that earned owner Gary Sanchez the nickname “Canary Gary.” yellowdiamonds
11 • DIAMONDS DIRECT
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