DESIGNER SPOTLIGHT
BY JENNIFER BRUGH
MARCO BICEGO ACADEMY
M arco Bicego, the renowned Italian fine jewelry brand celebrated for its nature- inspired collections, has embarked on an extraordinary new journey: the Marco Bicego Academy, a prestigious training program designed to nurture and develop new master goldsmiths and professional jewelry artisans. This unique initiative combines formal classroom teaching, structured hands-on training, and personalized coaching to enhance the brand’s specialized production capacity and create a legacy for generations to come. In collaboration with recruitment agency Gi Group and the Vicenza Professional School of Art and Crafts, the academy has initiated a comprehensive artisan recruiting and selection process to identify talented individuals to learn the revered craft of goldsmithing. Throughout an intensive and immersive 120-hour training program, artisans learn and develop their handcrafting skills under careful guidance from the industry’s finest. By passing on this old-world technique to the next generation, Marco Bicego is enshrining its heritage and influencing jewelry-making for decades. “The importance of learning and mastering a craft seems to be a recommendation from the past,” says Marco Bicego, founder and creative director of the eponymous brand. “Instead, it is very current, and it can be prestigious.”
Marco Bicego, founder and creative director.
TRAINING THE NEXT GENERATION OF MASTER GOLDSMITHS
“We have launched this academy to enhance the quality of our work and make our territory attractive again,” he says. “It is part of our mission to preserve and elevate historical savoir-faire, supporting the bond with our local community and the territory where our goldsmith tradition originates.”
Skillful and meticulous, a Marco Bicego master
goldsmith hand engraves the fine, brushed texture onto a gold jewelry piece.
36 ORR’S JEWELERS MAGAZINE
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