Alson Jewelers Magazine 2024_2025

Offering unique harmonies of materials, colors and textures, the 2024 watches illustrate a desire to constantly reawaken watchmaking emotions, while demonstrating uncompromising quality down to the smallest detail.

OYSTER PERPETUAL GMT-MASTER II Echoing emotions

OYSTER PERPETUAL DAY-DATE Harmonious variations

For the first time, the Oyster Perpetual GMT-Master II in Oystersteel is presented with the Cerachrom bezel insert in grey and black ceramic introduced to the range in 2023. Its green 24-hour hand displays much more than just an alternative time zone. It points to another location that resonates with the wearer — a reminder of the emotions that accompany each traveller.

Dials that are ombré, colored blue-green, or in pearlized white mother-of-pearl. Faceted, deconstructed Roman numerals and faceted hour markers. A bezel set with trapeze-cut diamonds. The new versions of the Oyster Perpetual Day-Date express the brand’s enduring desire for rare and wide-ranging expertise to be found in even the smallest details. Colors, materials, motifs, hour markers — each element contributes to the harmony of the new combinations.

PERPETUAL 1908 Elegance in movement

OYSTER PERPETUAL ROLEX DEEPSEA Bringing light to the deep

The Perpetual 1908 is now available in 950 platinum with an ice blue dial, a hue that is exclusively for Rolex watches in this prestigious metal. On this guilloché dial with a rice-grain motif, light bounces off the raised pattern, producing a variety of reflections with every movement of the wrist. A watch of rare distinction, the new 1908 is a visual masterpiece that affirms its unique identity with elegance and finesse.

OYSTER PERPETUAL SKY-DWELLER The symphony of reflections Sophisticated, technical and distinguished, the Oyster Perpetual Sky-Dweller in 18 k Everose or yellow gold is now available with a Jubilee bracelet. By alternating the size and finish of the links, the Jubilee bracelet in 18 k gold stands out for its wealth of reflec- tions and harmonious forms. Designed to enable tireless travellers to rapidly find their bearings, the Sky-Dweller reaffirms its ele- gance and is a delight to the senses. The first Rolex deep-sea divers’ watch in 18 k yellow gold, the new Oyster Perpetual Rolex Deepsea is decked in blue on its dial, its bezel insert, and its compression ring — part of the Ringlock system. Made from blue ceramic — a technical innovation that is the result of a pioneering manufacturing process — this Cerachrom ring is decorated with a circular satin finish. Precious and technical. Majestic and innovative. A bright watch for the dark abyss. This new version of the Rolex Deepsea is engineered to shine into the ocean depths.

OYSTER PERPETUAL COSMOGRAPH DAYTONa An icon eternally revisited Rolex presents two new versions of the Oys- ter Perpetual Cosmograph Daytona whose dials contrast white and black natural moth- er-of-pearl and a bezel set with brilliant-cut diamonds. These reinterpretations of the iconic watch achieve the perfect balance of precision and preciousness. The watches, made from 18 k white gold, write another chapter in the legendary story of a model known for a wealth of variations, summon- ing the potential in each of us for perpetual reinvention.

33 ALSONJEWELERS.COM

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