Golf, often referred to as a game of precision and skill, is a sport that attracts a demographic known for its appreciation of quality and sophistication. Similarly, Brinker’s Jewelers specializes in offering high-end, meticulously crafted products that cater to individuals seeking luxury and elegance. By merging jewelry and golf, we have tapped into the golfing community’s affinity for tradition and excellence while introducing our brand to an audience that shares similar values. As a matter of fact, two of Brinker’s Jewelers’ current brand ambassadors learned to play golf at the family’s public golf course –Eagle Valley. Adam Schenk of Vincennes, Indiana, is currently in his 6th season on the PGA Tour. Kyle Brinker, the current Chief Marketing Officer and Chief Financial Officer of Brinker’s Jewelers, used to give Adam golf lessons when he was a young golfer participating in junior golf clinics in the Evansville Junior Golf Association held at Eagle Valley. Dylan Meyer, of Evansville, Indiana, is currently on the Korn Ferry Tour. Dylan also learned to play golf as a junior golfer at Eagle Valley Golf Course. Many of the Brinker family members played golf and gave tips to Dylan over the years, while he was chasing his dream of playing collegiate and, ultimately, professional golf.
Both the Schenk and Meyer families have been personal friends of the Brinker family and long-time customers of Brinker’s Jewelers and Eagle Valley Golf Course. So there was no hesitation for Brinker’s Jewelers to partner with them. By aligning with Adam and Dylan, Brinker’s Jewelers shows we are dedicated to helping the community chase and realize their own dreams while getting our jewelry brand on a global stage. “It’s a surreal moment when you are watching the Master’s, and you see a young man trying to accomplish every golfer’s dream of sliding on a green jacket, and you realize that you used to give him golf lessons when he first started playing. It’s a humbling experience to know that you have been family friends for over 30 years, supported each other’s family businesses for the same amount of time, and you see your Brinker’s Jewelers logo on their shirt or golf bag,” says Kyle. “I have customers call or text me throughout the year and tell me they saw our logo on Adam, Dylan, or even Netflix’s hit show Full Swing,” says Kyle. [Brinker’s Jewelers also has a brand ambassador agreement with PGA Tour member Joel Dahmen’s caddie, Geno Bonnalie.]
Strategic partnerships with brand ambassadors in professional golf are a perfect fit for Brinker’s Jewelers and our family. So many of our customers play golf, are members of country clubs, or are in the golf industry. To be successful in the jewelry industry you have to have excellent relationships built on trust and integrity. Golf is one of the few sports that slows down time in today’s hectic world. Typically, when you’re playing a round of golf, it’s going to take 4 1/2 hours to play an 18-hole round, and there are no interruptions from work, cell phone calls, texts, emails, etc. Golfers go out there to disconnect from their daily routines, share stories, create memories, compete, and form lasting friendships. That is exactly what customers are looking for when it comes to choosing their jeweler!
44 BRINKER’S JEWELERS MAGAZINE
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