TIME ZONE
By Celine Simon
Celebrity watch ambassadors and sporting partnerships are not new to the watch world; it’s a tried-and-tested formula that’s decades old. However, what has emerged more prominently in recent years is the concept of the external partner having more input in the overall design of the watches. From fashion designers and actors to athletes and racing teams, brands are looking beyond their watchmaking ateliers for inspiration. PARTNERSHIPS THAT MAKE A DIFFERENCE Time to Collaborate
Breitling + Giannis Antetokounmpo Breitling joined forces with pro basketball’s Giannis Antetokounmpo to introduce the co-designed Chronomat Giannis Antetokounmpo, a set of limited-edition timepieces embodying the athlete’s unstoppable energy and his inspiring journey from the street courts of Athens to the towering heights of the NBA. His signature watches are available in two variations: a 40 mm steel Chronomat GMT and a 42 mm gold Chronomat B01 chronograph. Antetokounmpo’s personality shines through in the details, from the “GA” initials on the central hand and the basketball emblem cleverly worked into the chronograph counter, to the dial shade reminiscent of the Good Land Green of his team, with whom his legendary status was cemented with a championship win. Both watches are limited editions — 1,750 for the GMT and 250 for the chronograph.
50 RUMMELE’S JEWELERS MAGAZINE
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