DESIGNER SPOTLIGHT
BY CYNTHIA UNNINAYAR
SHY CREATION REDEFINING LUXURY
With a technically innovative design, these diamond and gold Maia earrings features leaves that create an undulating effect when they move.
“O ur jewelry speaks to the woman who trusts her own fashion sense,” says Kathy Dayan, creative director of Los Angeles-based jewelry brand Shy Creation. “When I started designing, my goal was to make fine quality jewelry more wearable. I wanted to use natural diamonds in designs that women could wear every moment, designs that would move with them during their daily lives, float on their skin as part of their very being, jewels that are striking yet effortless.” Shy Creation is all about sophisticated luxury and contemporary styling, including pieces that can be mixed and matched, stacked and layered, and collected. Favorites include the Amor Heart, which has transformed the traditional heart into an edgier, more contemporary design with an elongated point. Another bestseller is the diamond-set Cuban Links series. In Kathy’s interpretation, the links lie comfortably flat on the wrist or the neck, and they come in different widths, from wide bold looks to thinner, daintier designs. The Kate collection is another favorite line, which includes the new Paperclip series of highly polished gold links interlocked with diamond pavé links. Delicate or bold, Paperclips can be combined with Cuban Links to create a rich fancy look. “Yellow gold is making a comeback,” says Kathy. “We use high-polished yellow bold gold with diamonds to create a daring yet casual look.” Shy’s latest bezel-set diamond tennis bracelets also feature bold gold highlighted with diamonds. This tapered design creates softs lines that make a woman’s wrist appear more feminine and delicate. Being fashionable is only part of Shy’s story. Not only do its jewels look beautiful from the top, but the brand also takes great care to finish the back, so that each piece feels smooth to the touch and comfortable next to the skin. Whether for casual wear or a formal occasion, Shy Creation’s attention to detail is truly luxury redefined.
Paperclip necklace featuring diamonds set in bold yellow gold.
Shy Creation’s iconic Amor Heart pendant in diamonds and white gold.
The flat links of the Cuban Links bracelet fit comfortably on the skin, in diamonds and white gold.
This bezel-set tennis bracelet features graduated diamonds set in ‘bold gold’ that taper around the wrist.
16 ALBERT’S DIAMOND JEWELERS MAGAZINE
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