TIME ZONE
By Celine Simon
TAG Heuer Returns to the Fast Lane
TAG Heuer is back in pole position, reclaiming its role as the Official Timekeeper of Formula 1 ® . To mark the occasion, the brand has unleashed a high- spec limited edition: the TAG Heuer Monaco Split- Seconds Chronograph | F1 ® . Limited to just 10 pieces, this high-octane watch features a 41 mm white ceramic case, a vibrant, red-tinted translucent dial, and racetrack-inspired counters finished to resemble asphalt. It’s paired with a white calfskin strap with red stitching. More motorsport details abound on the dial, from a miniature F1 ® logo to the now-iconic phrase “LIGHTS OUT & AWAY WE GO.” Inside is the state-of-the-art 5-hertz TH81-00 automatic split-seconds ( rattrapante ) movement, engineered for measuring two intervals simultaneously down to 1/100th of a second. The movement’s intricacies are visible through a sapphire crystal caseback, including the shield-shaped rotor, checkered-flag pattern bridges, and red and white accents inspired by painted racetrack curbs. TAG Heuer’s history with Formula 1 ® runs deep, stretching back to the 1960s, including partnerships with legendary teams and drivers. Now, with its name once again embedded in the sport (including as title partner of the Formula 1 Grand Prix de Monaco), TAG Heuer brings its signature timing precision and rebellious spirit to the starting grid.
46 | HELLER JEWELERS MAGAZINE
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