Heller Jewelers Magazine, Autumn/Holiday 2025

ROAD REBEL

By Gary Wollenhaupt

SHAKEN AND STIRRED

VALHALLA

ASTON MARTIN

BILLS THE

I If your only exposure to Aston Martin is the silver birch DB5 that Bond, James Bond, drove in Goldfinger , it’s time to get up to speed. The new Aston Martin Valhalla is a halo car for the brand, offering an alternative to Ferrari and Lamborghini supercars. While the traditionalist English automaker stays close to its roots, the company has fully embraced the hypercar ethos, blending Aston’s bespoke sensibilities with performance- driven methodologies.

VALHALLA AS THE

For Aston, the Valhalla represents a series of milestones. It’s the company’s first series- production mid-engined supercar and first production plug-in hybrid with dedicated electric vehicle (EV) range capability. If you want one, get in line, as production is limited to 999 units, with vehicles scheduled to roll off the assembly line in fall 2025. Final prices haven’t been announced, but expect a window sticker north of $1 million.

ULTIMATE DRIVER’S

SUPERCAR, AND

THEY’RE NOT WRONG.

36 | HELLER JEWELERS MAGAZINE

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