STORE NEWS
By Jennifer Brugh
Roswell Reimagined
A STUNNING NEW CHAPTER FOR BROWN & CO. JEWELERS
We’re especially proud to introduce our new 500+ square foot Cartier boutique, anchoring an expanded watch area that now includes five total watch brand showcases and a 20-foot linear display dedicated to our exceptional estate watch collection. For those celebrating life’s most cherished milestones, our new 800+ square foot Bridal boutique will offer an intimate, beautifully appointed setting to explore breathtaking bridal designs.
Behind the scenes, craftsmanship remains at the heart of what we do. Soon, our state-of-the-art jeweler’s workshop will feature custom-built benches, along with a dedicated watchmaker space for two artisans. We’re also redesigning our service counter with 20 feet of dedicated space to ensure your needs are met with the personalized care you deserve.
F For over half a century, we’ve had the honor of helping the Roswell community celebrate life’s most meaningful moments. Opened in 1974, our Roswell location was the very first Brown & Co. Jewelers store — and it has held a special place in our history ever since. While we’ve made thoughtful updates over the years, we’re now proud to unveil the most significant renovation to date: a complete remodel, restructure, and rebrand designed to honor our heritage while embracing the future.
With this evolution, we’re completely redesigning the exterior, which will feature expanded windows, offering a warm preview of the sophistication that awaits inside. The refreshed interior will reflect a modern, elevated aesthetic inspired by the brand identity we established with the 2022 remodel of our Buckhead location. Using neutral stone flooring, textured wallcoverings, and rich wood accents, the Roswell atmosphere is transforming into a serene, luxurious backdrop for the collections you love.
This renovation goes beyond enhancing a single space. It’s about creating the same luxurious experience across both of our locations, whether you choose to shop with us in Roswell or Buckhead Village. But most importantly, this
transformation is a reflection of our enduring relationship with our communities and our continued commitment to offering the finest in craftsmanship, selection, and personalized service right here in Atlanta.
WE CAN’T WAIT TO WELCOME YOU BACK AND TO SHARE THIS EXCITING NEW CHAPTER WITH YOU.
14 | BROWN & CO. JEWELERS MAGAZINE
15 | BROWN & CO. JEWELERS MAGAZINE
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