Our history wall, appropriately named “Through the Years,” has become a crowd favorite. Here you will find sepia photographs, the evolution of our ring boxes, early tax return papers, and carefully preserved mementos that highlight each Alson chapter. “It takes you from the 1870s to today,” says fourth generation co-owner David Schreibman. “People linger there and immediately understand who we are and where we came from. It truly is a remarkable story.” Beyond that wall, you’ll notice the showroom opens like a boulevard — watches to one side, diamonds to the other, hospitality everywhere. And watching wide-eyed first impressions turn into awestruck smiles has been a big highlight for our family since completing this transformation. “Every day we meet with new faces and longtime clients who say there’s nothing this state-of-the-art and progressive, not just in Cleveland, but throughout their travels,” shares fourth generation co-owner Chad Schreibman. “Hearing that makes every
decision feel absolutely right.” While our new showroom spans 11,400 square feet, it was still essential to us that it felt like home — a place where every client feels welcome and comfortable. We never wanted to lose that family touch. “We wanted it to be not just a luxurious experience, but more of a place for our clients to feel so comfortable that they would want to just hang out and spend some time,” says Chad’s son Jesse. That thoughtful intimacy carries throughout the entire new store experience. Whether you’re enjoying a cappuccino in the lounge, taking in the beautiful view from the rooftop, exploring a new Swiss timepiece, or retelling your love story in the bridal section, there’s a space for everyone within our new store. David’s son Jason says, “I often hear that the store is so beautiful, but it isn’t pretentious. It’s relaxed, thoughtful luxury, where our clients will feel well taken care of at every turn.” Making clients feel welcome and comfortable is only telling half the story. From the very beginning, our family philosophy has
been to provide world-class service with an unmatched selection. Behind the scenes, you’ll find the precision hums of expert watchmakers and jewelers offering on-site authorized service and craftsmanship inside state-of- the-art workshops. “The compliments are constant,” explains David’s son Matthew. “But what matters most is what they’re confirming for us — that we’re delivering an honest, exceptional experience you can’t find anywhere else in Cleveland.” One year in and our new store feels both fresh and familiar, a love letter to our past and a promise to our future. The showroom and history wall may take center stage, but our purpose and legacy are felt and seen throughout the entire space. “People are coming here because they want great service and fine jewelry with a family touch, so we give them that experience,” says Chad’s son Kyle. “It’s an honor seeing so many people come into our store. It’s really, really special.”
21 | ALSON JEWELERS MAGAZINE
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