Recently, VANIE has experienced exciting growth, both locally and internationally. Aram has been instrumental in expanding the brand’s reach into Japan, where an initial interest from a small group of discerning collectors has grown into a full-fledged demand for VANIE’s signature aesthetic. This October, Aram returned to Tokyo to unveil a highly anticipated collection designed specifically for the Japanese market. This new line, characterized by its minimalist, contemporary designs, features clean lines and sculptural forms, offering a distinctively simplified take on their style while staying true to the brand’s core identity. The collection’s more understated elegance has already attracted significant attention and is a testament to VANIE’s ability to evolve while maintaining its deep artistic roots and elevated craftsmanship. In tandem with their growing global presence, VANIE is thrilled to announce the upcoming launch of their long-awaited website, a project over a year in the making. Designed by the London-based creative studio
Lareu & Gonzales, the website will offer clients the opportunity to explore and shop from four of VANIE’s distinctive collections online. This new digital platform will make it easier for a global audience to access the brand’s iconic pieces, bringing VANIE’s artisanal craftsmanship to a broader clientele. Despite this exciting foray into launching a website for direct sales, custom jewelry remains the heart and soul of the brand. VANIE continues to pride itself on crafting bespoke, one-of-a-kind pieces that are tailored to each client’s vision. Whether incorporating precious gems or antique coins, the custom design process remains a collaborative and highly personalized experience. Each piece tells its own story, destined to become a cherished heirloom passed down through generations. The brand’s long standing partnership with Polacheck’s Jewelers remains an integral part of VANIE’s legacy, with a curated selection of the brand’s most beloved pieces available in-store. For those seeking a more personal touch, VANIE will continue to offer custom
commissions directly, ensuring that each client receives the same meticulous attention to detail and artistry that have become the hallmark of the brand, and paramount to Vanie’s own creative and personal methodology. Vanie herself has designed in- house for Polacheck’s for the last 25-years, and continues to champion all of the exquisite designers we carry alongside her own line and custom options our clients are always eager to create with us. As VANIE’s audience expands through authentic relationships and organic growth, the brand remains steadfast in its commitment to creating timeless, wearable works of art for collectors worldwide. With exciting new developments on the horizon, VANIE is poised to continue evolving while staying true to the craftsmanship and personal histories that have brought them here. Stay tuned as this remarkable family business embraces new audiences, explores new creative avenues, and solidifies its place on the global stage of independent design.
61 POLACHECK’S JEWELERS MAGAZINE
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