Another innovation this season is bold textures. Whether specialty diamond-cut grooves or wavy rows of gold, textures create depth and dimension, making these Kate collection designs even more striking. Also making a statement are the brand’s signet rings, featuring bold baguette diamonds surrounded by pavé-set gems, while its gold rings and bracelets offer an edgier vibe with two diamond snake-like tails. A new take on tennis bracelets and necklaces, in the Bailey collection, is attention-grabbing as well. “We have revisited the bezel setting and given it pointed ends that embrace emerald-cut diamonds.” Another trademark of Shy Creation is its high level of quality craftsmanship and the use of the finest natural diamonds. But its commitment to customers doesn’t stop there. Not only can they be assured that they have a beautiful piece of jewelry, but their purchase also helps people in mining communities around the world. When it comes to ethical sourcing and social responsibility, Shy Creation holds itself to a higher standard. A member of the Responsible Jewellery Council, the brand nurtures relationships with suppliers and partners to promote responsible business practices throughout its supply chain.
The iconic Amor Heart pendant and earrings in diamonds and gold.
“OUR JEWELRY SPEAKS TO THE WOMAN WHO TRUSTS HER OWN FASHION SENSE,”
adds Kathy, noting that among the bestsellers are jewels that can be stacked and layered, mixed and matched. “Each person can experiment to create her own look, her own style.” Examples are seen in the brand’s many beautiful bracelets and bangles that can be stacked to create different widths, or its delicate necklaces that can be layered to create a look ranging from bold to delicate. And when it comes to layering, Shy Creation makes it even easier by attaching multiple chains, with or without diamonds, into a single gold or diamond-studded look. These pre-stacked creations offer a “simpler way of having a beautiful, layered look in one necklace or in one stacked bracelet,” says Kathy.
HELPING OTHERS WHILE CREATING ONE’S OWN STYLE
IS TRULY REDEFINING LUXURY.
Diamond-set square earrings offer an original take on the classic hoop.
Among the innovative designs this season are diamond-cut patterns in pendants, earrings and bracelets, as well as wavy designs in gold with diamond-set snake-tails.
55 POLACHECK’S JEWELERS MAGAZINE
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