FInk's Jewelers Magazine, Fall/Holiday 2025

TIME ZONE

By Celine Simon

A New Chapter for the Santos de Cartier Watch

The Santos de Cartier watch is a cornerstone of modern horology, born from innovation and continually reimagined to suit the times. This latest evolution honors the origins of the iconic timepiece with the introduction of a refined small model, thoughtfully sized at 27 mm x 34.5 mm. Its proportions pay tribute to the earliest Santos watches created for pioneering aviator Alberto Santos-Dumont in 1904 — the very first modern wristwatch, designed for ease of use during flight. Remaining faithful to the collection’s style, this new interpretation preserves the aesthetic codes that have defined the Santos de Cartier for more than a century: a square case, visible screws, and fluid lines. The industrial nature of the screws contrast elegantly with the sophistication of the new sunray-effect dial, offering subtle radiance within a streamlined silhouette. Though more compact, this edition carries the same presence and polish as the larger Santos models. Available in all-steel, yellow gold and steel, or solid yellow gold, the watches are powered by high-autonomy quartz movements, tailored to the smaller case dimensions. Each version is water-resistant to 30 meters and features Cartier’s signature interchangeable strap system, allowing for effortless transitions between a bracelet and leather strap. The leather options, fitted with ardillon buckles, are crafted in smooth calfskin for the steel and two-tone models, and in alligator for the full gold edition. With its precise design, wearable proportions, and enduring pioneering spirit, the new Santos de Cartier small model represents yet another milestone in the story of a true Cartier icon.

44 | FINK’S JEWELERS MAGAZINE

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