our family EMPLOYEE SPOTLIGHT
Erin Blackford Sales Professional
Fink’s Jewelers Roanoke, VA (540) 342-2991 Erin.Blackford@finks.com
Celebrating 10 years with Fink’s Jewelers, Erin Blackford brings heart, humor, and a deep knowledge of diamonds to every client she serves. As the store’s bridal captain and a GIA-trained diamond expert, Erin has become a trusted guide for couples beginning their love stories — often watching their lives grow from “just engaged” to “parents of three.”
How did your journey with Fink’s begin? It’s kind of funny — my first time in Fink’s was as a customer! At the time, I was a licensed optician, but I was ready for a change. The Fink’s store manager at the time pursued me for eight months before I finally made the leap. It was a total career pivot, but I knew I wanted to do something meaningful. Ten years later, I’m still here and loving it. What’s your favorite part of the job? Hands down, it’s the people. I’ve had the privilege of helping couples get engaged, get married, and then come back to celebrate anniversaries and babies. Building those long- term relationships is what makes this job so fulfilling. What bridal trends are you seeing right now? Yellow gold is huge right now, along with fancy shapes like marquise and pear. Solitaires are also making a strong comeback. There’s definitely a shift toward more timeless, understated engagement rings. What do you enjoy outside of the store? My nine-month-old rescue pup, Tommy, keeps me very busy! He’s a total goofball and the light of my life. I’m also close with my family. We talk every day, and I try to make time for outdoor concerts and being by the water. But honestly, most of my free time is spent at the dog park or chasing Tommy around after he’s found another mud puddle.
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